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ACCC continues clampdown on influencers over misleading advertising

Inside Retail

It found that 81 per cent of these influencers made posts that raised concerns for potentially misleading advertising. Up to 96 per cent of fashion influencers reviewed made such posts. We found that many influencers were formatting their posts to hide their advertising disclosure or make it difficult for consumers to notice it.

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How retailers are getting more out of TikTok advertising

Inside Retail

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

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Dreamfarm’s Alex Gransbury on the price of patents and Kmart’s Anko juicer

Inside Retail

For Gransbury, who has invented products in a MacGyver-like fashion for over 22 years, designing new products that are fit-for-purpose and exceed customer expectations. Ankos Folding Juicer appears to be lime-sized in a yellow colourway, missing numerous functional features and is advertised as a lemon juicer.

Strategy 263
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How fashion turned the tennis court into a runway

Inside Retail

The 2024 Australian Open is gearing up to serve a fashion-forward Grand Slam by partnering with sportswear giants, high-fashion brands and luxury labels. Fashion is betting on the talent, fans and viewership of tennis to create brand awareness and generate sales.

Fashion 246
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7 diversity lessons for brands after the Aus Fashion Week controversy

Inside Retail

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

Fashion 264
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Gucci Garden: The rise of gaming in fashion storytelling

Inside Retail

Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. It’s no wonder then that some of the biggest names in fashion are switching gears to include branded games in their marketing mix. Digital games are designed to be a deliberate environment for play, connection and exploration.

Fashion 241
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Right on Cue: How to fashion a legacy

Inside Retail

Inside Retail : Cue is one of Australia’s longest-standing fashion brands and it has such a rich history. Upon arriving home and sensing a gap for youth-driven fashion in the market, he decided to capitalise on that and started printing The Beatles t-shirts for the group’s fan club in Australia.

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