Inside Retail

MAY 7, 2024

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. Partner with these websites to explore advertising opportunities that go beyond banner ads.

Advertising 147

Advertising Display Social Media Engagement 147

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

JULY 22, 2021

But there are plenty of ways for retailers to engage with users. TikTok ANZ brand strategist Siobhan O’Brien shared three interesting approaches in a webinar this week. According to research from TikTok and Nielsen, half of TikTok users say they’ve discovered new products through advertisements posted by brands.

Circulation 130

Circulation Social Media Engagement Advertising 130

Retail Focus

JANUARY 20, 2022

In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy. To advertise a brand, marketers put several approaches in place. These online events include webinars, seminars, and the launch of a brand new product.

Marketing 130

Marketing Advertising Strategy Circulation 130

Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.

Consumer Electronics 130

Consumer Electronics Promotion Flow Perspective 130

Inside Retail

NOVEMBER 10, 2022

Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers. Twitter has notified employees in Ireland that they should also nominate employee representatives to engage in a formal consultation process. Reputational risk.

Advertising 130

Advertising Social Media Perspective Planning 130

Retail Bound

MARCH 12, 2024

Just as varied cardio exercises—running, cycling, swimming—target different muscle groups, each social media platform reaches distinct segments of your audience, engaging them with tailored content that resonates with their interests and needs. Your social media efforts drive traffic to your website, where deeper engagement occurs.

Social Media 90

Social Media Marketing Engagement Strategy 90