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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

From classic tobacco to exotic fruit blends and dessert-inspired options, variety keeps customers engaged and curious. Brands are now experimenting with innovative flavour combinations and seasonal releases to stand out in a competitive market.

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Why Indian tourists are set to transform global travel retail

Inside Retail

How to attract Indian spenders Destinations wanting to attract Indian leisure travellers should consider targeted marketing, a wider selection of affordable options, and culturally relevant products. Brands should engage with Indian customers on a deeper cultural level.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

However, Sorensen warns brands from taking a half-hearted approach to podcasting and advises fully investing in the platform in order to reap its full benefits and create a highly engaged community. Podcasting isn’t something to be dabbled in. Like most things, if it’s worth doing, it’s worth doing properly,” he said. Find your niche. “I

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What investors want: The four e-commerce metrics that matter most

Inside Retail

Know your Return on Advertising Spend (ROAS). Advertising through platforms such as Facebook, Instagram, TikTok and Google Ads has been the formula to success for many online retailers. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers.