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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods.

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New Stores in New York Signal Hope for Big Apple Retail

VMS

Further uptown, Wilson Sporting Goods opened a neighborhood store on the Upper East Side. Advertisement. Advertisement. With a mix of terrazzo and wood floors, earth-toned ceramic presentation walls and a series of repeating archways, the environment speaks to the retailers Mediterranean roots. PHOTO GALLERY (17 IMAGES).

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IRDC 2022 Delivers a Hands-On Experience for Retail Design Pros

VMS

B ETWEEN A VIBRANT retail scene and a plethora of sights and sounds, Columbus, Ohio, was the engaging setting for VMSD ’s 22nd annual IRDC. Advertisement. Advertisement. With interactive moments, the audience was engaged until they got a sweet treat at the end of the presentation. This year’s event, taking place Oct.

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Omni Talk: Ask An Expert | Social Media’s Impact on the New Retail Landscape

Parcel Pending

Retailers, on the other hand, see social media as an advertising vehicle and expect immediate and a measurable return on investment. Good social engagement translates into responding to these types of messages within 24 hours and with a human component. Levi Strauss & Co. in the next three to five years.