Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively).

Advertising 162

Advertising Consumer Curate Social Media 162

Inside Retail

MAY 7, 2024

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. Partner with these websites to explore advertising opportunities that go beyond banner ads.

Advertising 147

Advertising Display Social Media Engagement 147

Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

Advertising 130

Advertising Social Media Tailored Strategy 130

Inside Retail

APRIL 26, 2024

TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. With over 4.95

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

Social Media 98

Social Media Advertising Planning Engagement 98

Retail Focus

JANUARY 2, 2025

On this, he said experiential marketing will continue to thrive, offering innovative ways for brands to engage consumers in meaningful, real-life interactions. Social media also continues to influence purchasers and provides a channel to deliver their increasing demand for authenticity in storytelling.

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.

Social Media 228

Social Media Advertising Curate Engagement 228

Inside Retail

APRIL 13, 2024

From a variety of footage shared on social media, mall management was quick to respond to the emergency. Alarms sounded, and digital advertising boards displayed messages urging people to evacuate the centre as the attacker progressed through the centre on multiple floors.

Social Media 263

Social Media Advertising Shopping Boutique 263

Inside Retail

MAY 31, 2023

Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Customers who feel welcome as they enter the store are more likely to engage in conversation and subsequently make a purchase.

Layout 334

Layout Promotion Social Media Display 334

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. I routinely see people approach brand advertising with a performance marketing mindset and then fail to see results,” he concluded.

Marketing 246

Marketing Social Media Strategy Advertising 246

Contra

NOVEMBER 27, 2024

Exploring Design Options for Transit and Rolling Stock Advertising Train and tram advertising is an effective way to reach a large and diverse audience, particularly in urban areas with high commuter traffic. Before, brands would just wrap a bus or tram and put their logo on it, but that isn’t enough anymore.

Advertising 52

Advertising Design Social Media Reimagine 52

Inside Retail

JANUARY 14, 2024

Scammers lure consumers in with enticing discounted prices on products that are advertised and targeted towards them just like any other legitimate business would on social media, search engines and other online channels.

Social Media 260

Social Media Shopping Advertising Consumer 260

Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: What are the challenges of staying connected to your community without social media, and how do you plan to address them?

Advertising 130

Advertising Social Media Beauty and Health Planning 130

Inside Retail

MAY 24, 2021

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. The remarkable engagement games offer as a medium is only just being realised. billion people, with 57.9

Fashion 241

Fashion Social Media Engagement Advertising 241

Inside Retail

DECEMBER 3, 2023

The dominant platforms on which these generations spend their time are visual social media sites. For Generation Alpha, their ideal platforms are social, the content visual and the format is story based. This trend aligns with Generation Alpha’s digital nature, shaped by YouTube vloggers and social media influencers.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

Advertising 105

Advertising Social Media Form Engagement 105

Inside Retail

JANUARY 16, 2025

Social commerce Zheng commented on how luxury brands and retailers are increasingly using social media platforms such as Facebook, Instagram, Pinterest and TikTok to advertise and promote their products, leveraging targeted ads and sponsored posts to generate consumer interest in their offerings.

Fashion 130

Fashion Jewelry Social Media Consumer 130

Inside Retail

JANUARY 27, 2025

Data utilisation: AI can be used to merge real-time insights on shopper behaviour with predictive analytics, helping brand advertisers optimise their ad campaigns and build targeted, personalised campaigns using contextual data on shoppers and products. Level up to demand forecasting 3.0

Social Media 130

Social Media Consumer Management Marketing 130

Inside Retail

MAY 13, 2024

How retailers engage and connect with shoppers is what makes the difference between today’s success and sustainable growth. Both small and large brands nominated social media advertising and content marketing as the most strategically important of their digital marketing channels, with influencer marketing a distant third.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

Unity 260

Unity Engagement Social Media Apparel 260

Inside Retail

JULY 7, 2021

Globally, Google and Facebook gobble up somewhere between 80 to 90 per cent of all digital advertising spend, and within Southeast Asia, they still command the lion’s share of ad spend, despite some stronger local players. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising. is introduced.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

OCTOBER 7, 2021

This new campaign extends beyond an advertising stunt. International high-end fashion brings theatre, status, and hype – necessary ingredients to encourage early adoption and mass engagement with digital natives. Brands that put effort into understanding a niche audience achieve richer engagement that goes both ways.

Fashion 264

Fashion Accessories Accessories Circulation 264

Inside Retail

OCTOBER 1, 2023

Artificial Intelligence (AI) has evolved from just a concept to many into a tangible, essential tool for businesses to improve engagement and optimise efficiency. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about. How can we personalise better?

Advertising 290

Advertising Social Media Perspective Marketing 290

Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. There are probably 20 or 30 micro-moments over a span of time and you don’t know where they’re going to be.

Social Media 246

Social Media Engagement Line Advertising 246

Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .

Shopping 246

Shopping Advertising Social Media Accessories 246

Inside Retail

JUNE 18, 2024

So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On On the other hand, traditional media, where we are seeing a resurgence at the moment, is all about bringing the brand’s values and unique selling points to that platform.

Social Media 264

Social Media Gifts Promotion Strategy 264

Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

Advertising 230

Advertising Social Media Flow Engagement 230

Inside Retail

AUGUST 3, 2021

With the rise of social media, in particular Instagram, the broader community has been able to connect and see more icons of hijab fashion, like the incredible supermodel Halima Aden and fashion influencer Leena Snoubar who have portrayed veiled women in a whole new light. But I find a bigger problem in advertising.

Shopping 246

Shopping Social Media Fashion Accessories 246

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Retail Focus

OCTOBER 21, 2021

YouTube has proved that betting on great quality videos will assure you engagement. A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Social media platforms can now autoplay videos without sound. Location .

Strategy 130

Strategy Social Media Marketing Advertising 130

Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

Social Media 130

Social Media Strategy Gifts Advertising 130

Inside Retail

DECEMBER 12, 2024

Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data. Evaluating the effectiveness of these efforts is crucial.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Talking Retail

APRIL 22, 2021

Pork scratching brand Mr Porky is launching an advertising campaign to “engage lapsed consumers”. The Midlands campaign is running across out-of-home, radio, digital and social media platforms. This story continues at Mr Porky kicks off advertising campaign. Or just read more coverage at Talking Retail.

Advertising 69

Advertising Social Media Engagement Consumer 69

Inside Retail

JUNE 27, 2021

Streaming videos and watching user generated content has become one of the biggest phenomenons since social media. Kids and teens tuning in are aware of the stream yet they might have another device or apps open, however they remain engaged with the content and people interacting. An untapped channel for brand engagement.

Social Media 147

Social Media Engagement Advertising Flow 147

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

Fashion 264

Fashion Social Media Texture Advertising 264