Remove Advertising Remove Engagement Remove Reimagine
article thumbnail

Zürcher Kantonalbank reimagines the banking experience for the new era

Retail Focus

Dalziel & Pow developed a new strategic vision for Zürcher Kantonalbank in response to evolving customer needs and aspirations, the exponential growth of digital platforms and tools, and the changing attitudes towards traditional advertising and marketing channels.

Reimagine 274
article thumbnail

MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

This regeneration project reimagines an entire district, fostering deep connections with the city and its residents. This approach, rooted in emotional engagement, proved worthwhile, confirming the importance of designing for positive customer experiences. By 2029, the project is expected to deliver 3,400 homes.

Expansion 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s in store for retail in 2025?

Retail Focus

As the widespread, algorithmic-homogeneity becomes more pervasive – we also believe experiential retail will undergo a major reimagining, refocusing on design differentiation, visual artistry and amplifying the emotion of shopping.

Balance 162
article thumbnail

Exploring Design Options for Transit and Rolling Stock Advertising

Contra

Exploring Design Options for Transit and Rolling Stock Advertising Train and tram advertising is an effective way to reach a large and diverse audience, particularly in urban areas with high commuter traffic. Before, brands would just wrap a bus or tram and put their logo on it, but that isn’t enough anymore.

article thumbnail

Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Reimagining the physical store . Valued at USD $3.73 Here’s how. . Creating new rituals . The decade of the home is here.

article thumbnail

Zurcher Kantonalbank reimagine the banking proposition & experience with their “Branch of the Future”

Retail Focus

Dalziel & Pow continue their partnership with Zürcher Kantonalbank, to reimagine the retail banking proposition and experience, which now sees the most recent launch of their flagship “Branch of the Future” experience in Winterthur. These are the brands that customers want to spend their time with, and money on.

Reimagine 130
article thumbnail

Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

Mashups of exercises, zen poses and activities reimagine fitness as we know it. And it engages kids where they are most present – online. Traditional advertising and marketing campaigns don’t carry the same weight. The point is to spark the joy of play for and with the next generation”.

Apparel 173