Inside Retail

MAY 31, 2023

Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Customers who feel welcome as they enter the store are more likely to engage in conversation and subsequently make a purchase.

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Inside Retail

NOVEMBER 25, 2021

We asked the brand how it arrived at the decision, what it has learned from its previous efforts to leave Facebook and Instagram, and how it plans to stay connected with customers going forward. Our current plan is to come off the platforms that have chosen to ignore their own evidence, but we will return if they make their spaces safe.

Advertising 130

Advertising Social Media Beauty and Health Planning 130

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. How retailers engage and connect with shoppers is what makes the difference between today’s success and sustainable growth.

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Marketing Customer Retention Strategy Social Media 287

Retail Focus

JUNE 23, 2021

Dalziel & Pow developed a new strategic vision for Zürcher Kantonalbank in response to evolving customer needs and aspirations, the exponential growth of digital platforms and tools, and the changing attitudes towards traditional advertising and marketing channels. It applies just as much to banking as say, getting fit.

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Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. Through these campaigns, Big W drove 34 per cent higher engagement, and 77 per cent lower cost per acquisition, compared to retail benchmarks.

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Social Media Advertising Curate Engagement 228

Inside Retail

OCTOBER 9, 2024

From creative advertising, working at the likes of Clemenger and Cummins&Partners, to digital publishing at The Urban List and then moving into pure startup growth roles when I moved to the UK. The post Meet the head of marketing behind Swaggle’s most engaging campaigns appeared first on Inside Retail Australia.

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Inside Retail

DECEMBER 12, 2024

Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. The more information you have, the better you can plan.

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Strategy Customer Retention Customer Engagement Tailored 241

Retail Focus

FEBRUARY 6, 2025

Achieving this level of integration demands meticulous planning, strong infrastructure, and expert technical support to ensure each component operates harmoniously. Brands must also maintain consistent messaging, aesthetics, and tone wherever customers engage, from website design to in-store signage.

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Inside Retail

APRIL 1, 2025

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. Everyone’s talking about AI and what it can do; no one’s seen it work yet. He cites a brand launching a new product line as an example.

Marketing 130

Marketing Consumer Customer Engagement Advertising 130

Inside Retail

MARCH 14, 2024

Myer’s outgoing chief executive officer, John King, told shareholders in today’s half-year results conference call that its customer-first plan continues to deliver for the business despite the macroeconomic conditions. It took them 124 years, but they’re now reaping the rewards,” he concluded.

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Department Stores Engagement Customer Engagement Advertising 243

Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan. And finally, be prepared to invest in advertising and PR. Legendary ad man, David Ogilvy, says that marketing and advertising costs are best considered as manufacturing costs. Conclusion.

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Inside Retail

JANUARY 12, 2023

TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. There are a number of ways shoppers can buy on social media.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

JUNE 5, 2022

Google announced plans to entirely phase out third-party cookies within two years. And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. We’ve been discussing the death of the cookie for a long time.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

OCTOBER 29, 2023

Scheduled to run through the holiday period and into the new year, the pop-up marks the brand’s first foray onto the East Coast of Australia, where it has been planning to expand since before the Covid-19 pandemic. “We We feel that customers want to engage with brands directly,” she said. It’s about customer experience for us.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Creating cohesive customer experiences.

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Customer Retention Engagement Advertising Consumer 221

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.

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Inside Retail

NOVEMBER 8, 2022

Aussie consumers appear to be still spending those cash reserves built up over the Covid years, engaging in some sort of short-term gratification, turning to retail therapy to deal with the news of impending crises. . Regardless of the size of your business, now is the time to review your marketing plans. per cent bump.

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Retail Sales Advertising Department Stores Consumer 246

Compliantia

MARCH 31, 2023

The good news is, with proper planning, not only can you ensure that the right, in-demand products are available to customers when they need them, but also avoid ending up with excess inventory. This is where a merchandising plan can help. What is a merchandising plan and why should retailers care? Let’s get started.

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Merchandising Planning Visual Merchandising Display 97

Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. In the past, he says, a company might have been super creative in designing a site but missed the mark in sales performance.

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Engagement Flow Marketing Display 264

Inside Retail

JULY 21, 2021

According to stats from Podcast Insights, more than 155 million people are tuning in to podcasts each week, a demographic that an increasing number of brands are planning to tap into with the launch of their own shows. Podcasting is a long-term plan not a quick win. Brands ‘hit play’ on podcasts. How to create a successful podcast.

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Social Media Light Target Market Marketing 246

Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. CARU’s Guidelines, which previously covered advertisements addressed to children ages 12 and under, now will cover children ages 13 and under.

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Advertising Promotion Expansion Marketing 52

Inside Retail

JULY 18, 2024

Retailers are responding to rising shopper expectations by demonstrating value in new ways and many are focused on customer retention (63 per cent), customer acquisition (62 per cent) and marketing and advertising (61 per cent). Almost every retail executive (99 per cent) polled said they plan to invest in innovation during the coming year.

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Customer Retention Consumer Shopping Advertising 264

Contra

APRIL 17, 2023

Airport Advertising Tips Targeting travellers at an airport is an excellent option for advertising. Airport advertising is very effective as it targets people with usually long wait times before they board or while they are waiting for their bags. Advertisements are available to be put both inside and outside the lift.

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Advertising Social Media Customer Engagement Shopping 52

Inside Retail

JANUARY 27, 2025

Data utilisation: AI can be used to merge real-time insights on shopper behaviour with predictive analytics, helping brand advertisers optimise their ad campaigns and build targeted, personalised campaigns using contextual data on shoppers and products.

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Social Media Consumer Management Marketing 130

Inside Retail

JANUARY 26, 2023

What is the secret to great workplace culture and engagement? Research consistently shows that if you develop a workplace culture that engages your teams, you will enjoy higher customer satisfaction, loyalty, productivity and profitability, and lower employee turnover. Leaders then create action plans to bring this to life.

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Gifts Engagement Planning Target Market 130

Contra

AUGUST 9, 2021

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

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Inside Retail

MARCH 28, 2022

However, if your profit margins are a bit lower at the moment, don’t worry, just be sure to have a plan for how these margins will improve over time as the volume grows. Know your Return on Advertising Spend (ROAS). Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate.

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Advertising Customer Retention Target Market Marketing 130

Contra

MARCH 16, 2022

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

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Advertising Outdoor Display Promotion 52

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Advertising Consumer Display Marketing 130

Inside Retail

DECEMBER 3, 2023

Increased engagement – a high propensity audience is more likely to engage with marketing messages as they already should have some level of familiarity with your category or segment. This means that advertising spend is more likely to result in a positive ROI.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Retail Focus

OCTOBER 21, 2021

YouTube has proved that betting on great quality videos will assure you engagement. A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Ideation is the key when you plan your video strategy. Make your efforts count with great stories

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Strategy Social Media Marketing Advertising 130

Inside Retail

JUNE 30, 2021

Businesses that offer customers both physical and online store options tend to see higher customer engagement and sales. With Pavilion KL’s Virtual Personal Shopper, we gave shoppers a chance to engage in a virtual in-store experience from the comfort of their homes. Strategically located on a gross area of 3.48

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Department Stores Shopping Layout Outdoor 246

Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

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Advertising Promotion Strategy Consumer 130

Retail Focus

SEPTEMBER 6, 2023

It’s about creating an engaging and memorable experience right from the grand opening. With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Sounds like a big task?

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Social Media Promotion Color Advertising 130

Inside Retail

JUNE 9, 2021

In 2021, fashion brands need to include age, ethnic and size diversity in their campaign shoots and social media advertising – they should include a 50-year old goddess and a 20-year old goddess, include a variety of body shapes and sizes as well as skin colour. How can we make women feel welcome in our brand?’.

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Fashion Social Media Texture Advertising 264

Inside Retail

JANUARY 30, 2023

Fifty per cent plan to make less impulsive purchases this year, with most doing more research (50 per cent), waiting for sales (47 per cent) and relying on loyalty benefits (46 per cent) when purchasing from their favourite brands. Sixty per cent of consumers are very pessimistic about both the rising cost of living and the economic outlook.

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Consumer Engagement Advertising Strategy 130

Inside Retail

APRIL 5, 2022

Navigating advertising challenges. Advertising with retailers also became quite challenging during the peak of the crisis. This allowed a selection of brands to maintain engagement and service with consumers and retailers despite not being fully operational. Diversifying supply chains.

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Advertising Consumer Planning Light 130