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Rob Odd on retail media’s rapid evolution in Australia’s advertising scene

Inside Retail

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. In today’s competitive retail landscape, Epsilon Retail Media empowers retailers and advertisers with a comprehensive suite of person-first solutions.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Use data and technology to provide customized recommendations and options.

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Retail media’s new era: personalised content and precision reporting

Inside Retail

It’s about opening up engagement and getting a better understanding across the customer lifecycle – both directly as a retailer and also with the perspective of an advertiser or brand.” This allows advertisers and retailers to go far beyond delivering the ‘right message to the right person at the right time’.

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The case for a three-pronged approach to sustainability

Inside Retail

Sustainability from a consumer perspective Monash Business School’s Australian Consumer and Retail Studies (ACRS) research unit has conducted research into sustainability for several years via the Retail Monitor to better understand consumers’ attitudes and behaviours when it comes to sustainability.

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What comes after performance marketing?

Inside Retail

“Performance marketing is great at driving short-term revenue and is good from a cash flow perspective. I routinely see people approach brand advertising with a performance marketing mindset and then fail to see results,” he concluded. However, it is a drug – the second you stop paying, the revenue stops coming,” explained Baartse.

Marketing 246
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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

How retailers engage and connect with shoppers is what makes the difference between today’s success and sustainable growth. Both small and large brands nominated social media advertising and content marketing as the most strategically important of their digital marketing channels, with influencer marketing a distant third.

Marketing 287
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In the new AI-driven landscape, here’s where opportunities lie for retailers

Inside Retail

Artificial Intelligence (AI) has evolved from just a concept to many into a tangible, essential tool for businesses to improve engagement and optimise efficiency. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about. How can we personalise better?