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What comes after performance marketing?

Inside Retail

Is it really one or the other? Performance marketing is great at driving short-term revenue and is good from a cash flow perspective. I routinely see people approach brand advertising with a performance marketing mindset and then fail to see results,” he concluded.

Marketing 246
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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy. To advertise a brand, marketers put several approaches in place. Further, these data are used for advertisements. This acts as an impressive advertising element.

Marketing 130
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‘The opportunity for augmented reality is in its infancy’: Snap APAC GM

Inside Retail

The updates promise to help businesses create more engaging online shopping experiences, while reducing the rate of returns. Kathryn Carter: The updates we’re making are a continuation of our shopping journey from a Snap perspective. IR: It seems to me that Snap’s strong focus on AR sets it apart from other social media platforms.

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Make a statement with signs and graphics

Retail Focus

After testing many other adhesive vinyls, SpotOn White M50 was the only material that adhered well and removed cleanly with no damage to the security film. In addition, we can add graphics to our vehicles and use them as mobile advertising while out on the road.” Moss enabled us to deliver on our vision.”

Art 147
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.

Tailored 246
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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264
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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

They’re the true human part of Mecca and set us apart from other global retailers.”. At the peak of the pandemic in March last year, luxury brand Bottega Veneta launched Bottega Residency, an online platform featuring a series of interviews with writers, designers and other creatives, such as the brand’s creative director, Daniel Lee.