Retail Focus

MARCH 19, 2025

However, it is also worth noting that, for SMEs, there are other potential barriers to tackling staff turnover to keep in mind, including: the relative importance of a single staff member; lack of promotion opportunities; time and cash flow restraints; limited employee benefits; and financial uncertainty. Entertainment / Leisure – 29.1%

Flow 147

Flow Advertising Management Balance 147

Retail Focus

JANUARY 2, 2025

While certain trends that were apparent this year may not be as key in 2025, others will continue into the next year and beyond, playing a major role in shaping customer demand. On this, he said experiential marketing will continue to thrive, offering innovative ways for brands to engage consumers in meaningful, real-life interactions.

Balance 162

Balance Consumer Engagement Marketing 162

Retail Focus

DECEMBER 12, 2024

The presence of major international players such as AEW, CBRE IM, Pradera, Klepierre, URW, Ingka Centres, Nhood, Altarea, Hammerson, IGD, Apsys, Mercialys, Sonae Sierra, and others highlighted the significance of the event. Rather than immediately maximising rents, the team prioritised medium-term performance.

Expansion 264

Expansion Retail Space Space Marketing 264

Inside Retail

AUGUST 3, 2023

The move follows similar initiatives by Woolworths Group – which set up Cartology inspired by US retail giants Target and Walmart – and Chemist Warehouse, among others. David Jones Amplify will collect and analyse first-party data so advertisers can track their investments. This is a true partnership.

Department Stores 246

Department Stores Advertising Display Engagement 246

Inside Retail

FEBRUARY 11, 2025

This proprietary data is accessed by Wunderkinds Autonomous Marketing Platform, an AI engine which integrates seamlessly into a brands existing ESP and applies adaptive learning and decisioning to boost performance across email, text and advertising channels. This not only enhances engagement but also drives significant revenue growth.

Harmony 130

Harmony Strategy Engagement Customer Engagement 130

Retail Focus

MAY 5, 2023

This article explores how group SMS compares to other marketing channels for small businesses and why you should consider adding it. Compare group SMS to other marketing channels. Compared to other marketing channels like TV, radio, and print advertising, group SMS is much more affordable. What is Bulk SMS Sender?

Other 130

Other Marketing Advertising Social Media 130

Retail Focus

FEBRUARY 18, 2025

Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Marketing and Advertising Standing out is crucial in a world where attention spans are shorter than ever. These experiences not only engage customers but also drive online sales. Read reviews: Look for testimonials from other retailers.

Retail Sales 130

Retail Sales Social Media Color Jewelry 130

Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time.

Layout 334

Layout Promotion Social Media Display 334

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

Advertising 105

Advertising Social Media Form Engagement 105

Inside Retail

MAY 3, 2021

While at first glance, the platform appears to be dominated by video game streaming, other categories include Just Chatting, where anyone with a camera can provide entertainment for an audience, Makers & Craft, and Travel & Outdoors. So, how does it work? Digital natives. “Twitch is creating a new era of digital stars.

Beauty and Health 246

Beauty and Health Advertising Fashion Engagement 246

Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. Through these campaigns, Big W drove 34 per cent higher engagement, and 77 per cent lower cost per acquisition, compared to retail benchmarks.

Social Media 228

Social Media Advertising Curate Engagement 228

Inside Retail

NOVEMBER 25, 2021

For some other social media platforms – like Twitter and YouTube – there is some hope that there is a willingness to change and adapt how they operate, but only time will tell if they will truly take all the actions needed, which leaves us trying to pick a path through these uncharted territories. per cent of total sales.

Advertising 130

Advertising Social Media Beauty and Health Planning 130

Hunton Andrews Kurth

AUGUST 30, 2022

CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world.

Advertising 98

Advertising Engagement Space Line 98

Inside Retail

SEPTEMBER 23, 2021

San Francisco-based mobile shopping app Wish has kicked off a campaign to dramatically increase the number of merchants on its platform from countries other than China. Levine said new sellers offering branded merchandise will also benefit from significant exposure through the app’s internal advertising machine.

Hobbies 246

Hobbies Advertising Merchandising Fashion 246

Inside Retail

MAY 24, 2021

The remarkable engagement games offer as a medium is only just being realised. Humans, by nature, engage in play, and games are a structured form of play. That is in stark contrast to the estimated eight-second attention span people have for advertising (according to a recent study from Microsoft). billion people, with 57.9

Fashion 241

Fashion Social Media Engagement Advertising 241

Inside Retail

OCTOBER 1, 2023

Artificial Intelligence (AI) has evolved from just a concept to many into a tangible, essential tool for businesses to improve engagement and optimise efficiency. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about. How can we personalise better?

Advertising 290

Advertising Social Media Perspective Marketing 290

Inside Retail

APRIL 26, 2024

TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

APRIL 13, 2024

Alarms sounded, and digital advertising boards displayed messages urging people to evacuate the centre as the attacker progressed through the centre on multiple floors. One of the confirmed dead was Dawn Singleton, an employee of the clothing boutique White Fox and the daughter of advertising industry businessman John Singleton.

Social Media 263

Social Media Advertising Shopping Boutique 263

Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Others are looking to the wide range of CBD products available overseas as an inkling of what’s to come. So where does that leave retailers?

Shopping 246

Shopping Advertising Social Media Accessories 246

Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Check out the other videos in this series for further insights.

Advertising 230

Advertising Social Media Flow Engagement 230

Inside Retail

JUNE 25, 2022

Shopper Marketing is a proven strategy to engage the omnichannel consumer on their path to purchase. . Once in-store, the reinforcement of these messages via digital screens, in-store radio and other touchpoints can reinforce the social and online proofing and convert shoppers from consideration to final purchase. .

Engagement 130

Engagement Marketing Consumer Location 130

Inside Retail

JULY 11, 2023

Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. A nutritious food replacement In the 1930s, Walker hired American advertiser J. Kraft-Walker also ran limerick competitions to advertise Vegemite. Vegemite WWII Advertisement.

Advertising 189

Advertising Line Marketing Engagement 189

Inside Retail

SEPTEMBER 9, 2021

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Pharmacy purchases would be a natural extension of managing one’s health via digital platforms.

Promotion 239

Promotion Line Advertising Management 239

Inside Retail

OCTOBER 25, 2021

This doesn’t mean that the age of trust is behind us, however – credible market research shows that trust is an essential factor in consumer purchasing decisions, and it’s part of the reason why we turn to a particular brand or purchase one product over the other.

Advertising 246

Advertising Consumer Marketing Other 246

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

Engagement 98

Engagement Display Gifts Strategy 98

Inside Retail

JANUARY 12, 2023

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. In Singapore, people living in the same apartment building have created community Facebook accounts to perform group buys, discovering products that others in their building are buying.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. In the past, he says, a company might have been super creative in designing a site but missed the mark in sales performance.

Engagement 264

Engagement Flow Marketing Display 264

Inside Retail

JANUARY 14, 2024

Scammers lure consumers in with enticing discounted prices on products that are advertised and targeted towards them just like any other legitimate business would on social media, search engines and other online channels.

Social Media 260

Social Media Shopping Advertising Consumer 260

Inside Retail

DECEMBER 12, 2024

Certain products may have exceeded expectations, while others underperformed. Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Did certain channels, such as email marketing or social media, outperform others? Questions to consider: Which products performed well?

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

JANUARY 30, 2024

Is it really one or the other? I routinely see people approach brand advertising with a performance marketing mindset and then fail to see results,” he concluded. Legacy brands have long invested in brand marketing to create awareness, engagement and loyalty with consumers.

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

JULY 23, 2024

It’s about opening up engagement and getting a better understanding across the customer lifecycle – both directly as a retailer and also with the perspective of an advertiser or brand.” The other key ingredient is linking those channels to a unique customer.

Advertising 147

Advertising Engagement Marketing Perspective 147

Inside Retail

MARCH 4, 2024

Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Retail Focus

DECEMBER 14, 2023

billion times (more if you include #tiktokmademebuythis), on diverse promoted products, it’s a clever marketing ploy that has woken many retailers and etailers to the potential of TikTok as an advertising platform. The learning phase Almost all social media platforms have a learning phase for advertising. Viewed more than 77.4

Advertising 147

Advertising Social Media Strategy Engagement 147

Inside Retail

DECEMBER 3, 2023

Growing up in the 21st century, Generation Alpha stands apart as a digitally engaged cohort, forging their identities in the virtual realms of the Metaverse. They are poised to anticipate information presented in engaging, visually captivating formats – a reflection of the predominantly visual online platforms that have moulded them.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Inside Retail

APRIL 21, 2021

It’s also the millions of other friends, family members, carers, colleagues and more who base their spending habits on what works best for their loved one or acquaintance. My academic qualifications and professional working background are in advertising, marketing, media and many things business.

Shopping 246

Shopping Consumer Engagement Other 246