Remove Advertising Remove Engagement Remove Gifts
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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

Gifts 246
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How LSKD leverages its community as a powerful marketing tool

Inside Retail

Fast-growing activewear brand LSKD is well-known for its highly engaged customer base. Here, the brands head of community experience, Jade Cameron, discusses the most effective ways to engage customers. With over 450,000 active customers and an average repeat customer rate of 60 per cent, customer loyalty is key to the brands success.

Marketing 211
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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

Promotion 241
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Future-proof your retail strategy for the holiday season and beyond

Inside Retail

Giving as the new gifting Social good is at the forefront of consumers’ minds. Beyond the holidays: Relevance, measurement, and AI In addition to these five shifts, there are ongoing opportunities for retailers to engage with their consumers to ensure they engage them past the point of the holiday hustle and bustle.

Strategy 278
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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Typing a few words into a search engine is a key starting point for shoppers looking online for gifts or buying for themselves in Black Friday sales, the unofficial start of the holiday shopping season on the day after US Thanksgiving. Shein did not immediately reply to a request for comment.

Marketing 130
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Mys Tyler’s in-app collaboration hub helps brands embrace diversity

Inside Retail

The Contributor Hub seeks to make it easier for brands to interact with minority artists and a diverse range of talent, and it stems from research Mys Tyler performed mid-last year highlighting the lack of representation perceived by Australian women in fashion advertising. Collaborations might be for cash or in exchange for gifts.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. Valued at USD $3.73