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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Enter the acceleration of social commerce. The role of social media is changing. Successful social media marketing lies in creating a tight-knit community of loyal followers and savvy brands now realise that the secret sauce is in collaborating with great creators who can build authentic connections with people.

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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Both small and large brands nominated social media advertising and content marketing as the most strategically important of their digital marketing channels, with influencer marketing a distant third. Download a copy of the free 2024 Marketing Spend Report today. Ready to power smarter marketing spend and maximise ROI?

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Meta’s Facebook pockets stolen cash in Ads scam, leaving vendors fleeced

Inside Retail

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.

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Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

Globally, Google and Facebook gobble up somewhere between 80 to 90 per cent of all digital advertising spend, and within Southeast Asia, they still command the lion’s share of ad spend, despite some stronger local players. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising. is introduced.

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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

Encoding a web link or action into the NFC tag within a garment allows anyone wearing it to interact with the brand, introducing new customer experience layers that go further than social media marketing and pay-per-click advertising. We’re starting to see NFC tags emerge more in apparel. High value, high risk.

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Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. You can download it here.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. If done correctly, with the right research and the right budget, Sorensen said podcasting can be a great marketing tool that can really reach the brand’s target audience in a far deeper and more detailed way than the usual advertising.