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Inside Retail
SEPTEMBER 9, 2021
Using loyalty rewards to promote health outcomes. After downloading the app, users are taken through a 25-question onboarding flow that leads to a personalised set of health resources and free health programs that help customers build healthy habits. Merging above-the-line and below-the-line promotions.
Inside Retail
JULY 18, 2024
The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). But are retailers up to the task of responding to these new pressures, and how are they adapting to remain competitive? The loyalty battle is not lost for retailers who want to go the extra mile.
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Inside Retail
DECEMBER 21, 2021
Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.
Inside Retail
JUNE 28, 2021
While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. You can download it here.
Inside Retail
NOVEMBER 25, 2024
For example, you can reduce the wastage of advertising – and wastage of perishable products in stores. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily. We have seen numerous examples of the same sort of statistics,” he said.
Trade Show Booth Companies - Trade Group
AUGUST 30, 2023
When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. What is Paid Social Advertising?
Inside Retail
JUNE 5, 2023
We’ve been seeing a trend since Covid-19 onwards that brand loyalty is in question, and consumers are looking for alternatives, deals and promotions,” Babu said. “If Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said. Watch the full webinar here.
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