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Big data. Big future. The next generation of advertising

Inside Retail

For example, a new global study reveals that almost nine in 10 advertisers agree that gaming is ‘brand safe’ and of growing importance (86 per cent) with two in five planning to increase their spend on games advertising. The next generation of advertising appeared first on Inside Retail Australia. The post Big data. Big future.

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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

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A new twist on privacy: planning for a post-cookie world

Inside Retail

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 263
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Retail holiday preparedness: Six tips to maximise sales events

Inside Retail

With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. It can be tempting to cast a wider net, but during highly competitive seasons when advertising supply is limited, broad targeting can do more harm than good. Reach customers early and across multiple channels.

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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Both small and large brands nominated social media advertising and content marketing as the most strategically important of their digital marketing channels, with influencer marketing a distant third. Download a copy of the free 2024 Marketing Spend Report today. Ready to power smarter marketing spend and maximise ROI?

Marketing 287
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As shoppers hunt for value, are retailers up to the task?

Inside Retail

The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). But are retailers up to the task of responding to these new pressures, and how are they adapting to remain competitive?

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Meta’s Facebook pockets stolen cash in Ads scam, leaving vendors fleeced

Inside Retail

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.