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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

Expansion 264
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Best Pay Per Click Advertising Company UK

Retail Focus

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

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What’s in store for retail in 2025?

Retail Focus

Three strategies for success, will be offering Sensorial #IRL Escapism, creating Disruptive Spatial Narratives and strengthening brand loyalty through Connected Experience. Brands have had to change their strategies when it comes to disruptive retail and reset the way in which they segment spend to in how they show up on high streets.

Balance 162
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3 searchandising strategies for 2022

Inside Retail

You can build window displays, assemble in-store product arrangements, or display signage to help sell more products – be it for a special sale, to reduce inventory, or show off new arrivals. With that introduction, let’s look at three searchandising strategies you might implement this year.

Strategy 147
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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Store exteriors should be clean, contemporary and welcoming.

Layout 334
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The Benefits of Custom POP Displays

Creative Displays Now

Your marketing strategy determines your business’ success. Even if you use several advertising platforms, you should still pay attention to in-store advertising. In-store advertising allows you to go head-to-head with your competitors to entice customers. What Are POP Displays? Here are the top five.

Display 98
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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.