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How retailers can win even before the ‘first moment of truth’

Inside Retail

By this, I mean understanding the importance of display, merchandising and category management and how these impact the job to be done with the media. It is a poor choice, for example, to just re-run your outdoor campaign closer to the store. Different touchpoints in-store have varying degrees of importance and influence.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Situated at the heart of the city and extremely well-connected, the 5-hectare site aims to be open and accessible, featuring 17,000 square metres of public spaces and parks celebrating outdoor living. The sheer scale of this development was barely captured by the displayed model.

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Outdoor Advertising Terms Explained

Contra

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated.

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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

How to meet the display needs of massive product volume and varied VM(Visual Merchandising) tool combinations? And how to design based on the rules of the existing ceiling track system and VM display system, and deliver managed design upgrade of details.

Display 148
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7 Tips to Help You Safely and Successfully Reopen

Ultra Flex

Tip #2: Use seat covers to support social distancing and advertising. You can use seat covers to fill those empty seats with advertising or other messages to provide additional revenue and visibility for your brand. Freestanding displays are an eye-catching option for conveying messages indoors and outdoors.

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Is Your Business Thinking Green? We Are

Ultra Flex

The material is designed for outdoor advertising, wall coverings, banners and other displays. Recently, we introduced Ultima® EcoFlex, a media product that is 100% free of PVC and phthalates, also known as plasticizers. It is a high quality, durable and lightweight material.

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Rainier Industries Acquires Outdoor America Images Corporation

VMS

(PRESS RELEASE) TUKWILA, WA — Rainier Industries announces the acquisition of Outdoor America Images (OAI) Corporation, located in Tampa, Fla. Together, Rainier Display and OAI offer a full suite of services including design, print, dimensional fabrication (wood and metal), project management and installation – nationwide.

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