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Why contextual targeting is the future of digital advertising

Inside Retail

Google hadn’t been founded, Mark Zuckerberg was only 10, and Digital Display Ads (or “banner ads” as we called them back then) had only just been invented. As demand for online advertising increased, algorithms were developed to match ads with relevant website content. He coined the term ‘enshittification’ to describe this shift.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.