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Lendlease takes in-mall digital advertising in house

Inside Retail

Property group Lendlease has taken the management of small-format digital advertising displayed in its shopping malls and urban retail precincts in house, rather than contracting the task out to advertising agencies. The post Lendlease takes in-mall digital advertising in house appeared first on Inside Retail.

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Queensland retailers face strict new laws on display, sale of knives

Inside Retail

As the laws prohibit the sale of knives to minors under 18 years, retailers will have to perform age checks, provide instructions to their staff, display in-store signage, and restrict advertising of such products.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Peeling back more layers, one reason for Meta’s strong performance, in particular, is that most brands analysed on the platform were getting the advertising basics right. . I’ll have the extra pad see ew , thanks.

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Why contextual targeting is the future of digital advertising

Inside Retail

Google hadn’t been founded, Mark Zuckerberg was only 10, and Digital Display Ads (or “banner ads” as we called them back then) had only just been invented. As demand for online advertising increased, algorithms were developed to match ads with relevant website content. He coined the term ‘enshittification’ to describe this shift.

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Best Pay Per Click Advertising Company UK

Retail Focus

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

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Social media has rewritten the rules of advertising

Inside Retail

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

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Online florist Bloomex fined $1 million over fake ratings

Inside Retail

The retailer admitted it had published misleading star ratings for its products, advertised misleading discounts, and added surcharges that were inadequately disclosed. Between February 2019 and November 2022, the business also offered discounts although it did not sell the products at the higher prices displayed.

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