Contra

NOVEMBER 27, 2024

Exploring Design Options for Transit and Rolling Stock Advertising Train and tram advertising is an effective way to reach a large and diverse audience, particularly in urban areas with high commuter traffic. Before, brands would just wrap a bus or tram and put their logo on it, but that isn’t enough anymore.

Advertising 52

Advertising Design Social Media Reimagine 52

Design Week

AUGUST 17, 2021

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

Social Media 94

Social Media Design Advertising Concept 94

Retail Focus

SEPTEMBER 14, 2023

Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively). The post New ways of earning more consumer trust through advertising appeared first on Retail Focus - Retail Design.

Advertising 162

Advertising Consumer Curate Social Media 162

Retail Focus

JANUARY 2, 2025

Steven Ubsdell, chief creative officer, Checkland Kindleysides Checkland Kindleysides, a global retail design agency, sees 2024 as something of a cultural reset for retailers. Social media also continues to influence purchasers and provides a channel to deliver their increasing demand for authenticity in storytelling.

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

APRIL 15, 2025

JB maintains a clear brand voice and visual identity across all platforms, from its website and social media to store layouts and advertising campaigns. The brands website is designed to help shoppers find what you need, and staff get training on systems so they can help customers effectively.

Social Media 217

Social Media Target Market Tailored Advertising 217

Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: What are the challenges of staying connected to your community without social media, and how do you plan to address them?

Advertising 130

Advertising Social Media Beauty and Health Planning 130

Inside Retail

MAY 31, 2023

Some of them are tried and true, such as store layout and design, customer service and convenience. Store layout and design Store layout and design are basic, yet essential factors in creating the initial impression and introduction to the store. Don’t be complacent in this area.

Layout 334

Layout Promotion Social Media Display 334

Inside Retail

MAY 10, 2022

The Australian digital advertising industry grew by a record 24.2 This isn’t to say you should completely pull your investment in things like social media ads and SEO, but that you should temper them with a focus on more memorable, organic forms of customer acquisition and marketing to lower your overall costs.

Advertising 130

Advertising Social Media Strategy Form 130

Inside Retail

JANUARY 28, 2024

While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era. The early Banana Republic product catalogues included hand-drawn images, fictional explorer stories and garments designed for adventure.

Social Media 263

Social Media Fashion Tailored Apparel 263

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

Advertising 105

Advertising Social Media Form Engagement 105

Inside Retail

NOVEMBER 5, 2023

The Cheesecake Shop has undergone a rebrand, unveiling today its fresh new logo and store design. A nostalgic new store look, led by McCartney Design, will connect customers with an open kitchen which allows them to observe the cake baking and decorating. This story was originally published on Franchise Executives.

Shopping 264

Shopping Social Media Layout Advertising 264

Inside Retail

JANUARY 27, 2025

Challenges include fragmentation in the ad buying space, an inability to demonstrate return on ad spend (RoAS), limited ad inventory and the inclusion of various manual tasks, such as designing and launching ad campaigns. Level up to demand forecasting 3.0

Social Media 130

Social Media Consumer Management Marketing 130

Inside Retail

MAY 24, 2021

Digital games are designed to be a deliberate environment for play, connection and exploration. But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason.

Fashion 241

Fashion Social Media Engagement Advertising 241

RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Social Media Circulation Promotion 98

Inside Retail

SEPTEMBER 13, 2022

Founded in Byron Bay in 2014, it has gained a cult following for its unique designs inspired by history, archaeology and ancient symbolism. Temple speaks to all that we love: antiquities, archaeology, design, story and symbolism. But of course, first and foremost, I believe our success is due to Yonna’s beautiful designs.

Design 246

Design Space Social Media Expansion 246

Inside Retail

AUGUST 3, 2021

In fact, since my childhood, I loved to make clothes and accessories for dolls, and at 10, I designed and sewed clothes for a play that I directed for the children in my family. I wanted to have more freedom around the clothes I loved, which has led me to my work today as both a designer and stylist. That’s just not the case.

Shopping 246

Shopping Social Media Fashion Accessories 246

Inside Retail

JULY 26, 2022

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

Department Stores 277

Department Stores Advertising Social Media Contrast 277

Talking Retail

JUNE 7, 2021

Muesli brand Alpen is rolling out a new pack design, TV advert and website as part of its 50th birthday celebrations. The “Up & Alpen” TV campaign is supported by social media advertising across the brand’s Instagram and Facebook pages. Or just read more coverage at Talking Retail.

Social Media 119

Social Media Design Advertising 119

Inside Retail

JULY 7, 2021

The advertiser and the person designing the advertisement must further ensure that the advertisement where a body’s shape, size or skin has been changed by retouching or other manipulation, shall be marked,” the amendment reads. “The

Social Media 130

Social Media Beauty and Health Advertising Perspective 130

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. In fact, Cox got stuck and designer Camilla Franks herself leapt up from the front row to help wheel her off.

Fashion 264

Fashion Social Media Texture Advertising 264

Inside Retail

APRIL 15, 2024

No product category appears to be safe with the existence of retailers dedicated to systematically ripping and profiting off popular designs, products and formulas. I think people appreciate a small business taking on the giants on social media,” said Sakr. “If

Social Media 277

Social Media Consumer Advertising Design 277

Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

Advertising 230

Advertising Social Media Flow Engagement 230

Inside Retail

FEBRUARY 8, 2024

Over the past few years, there has been a dramatic increase in live streamers and individuals alike recording or broadcasting the unboxing experience of online purchases and sharing the excitement of their purchase on social media. “It Get it right, and it is effectively free advertising that money cannot buy.”

Social Media 279

Social Media Gifts Display Marketing 279

Retail Focus

OCTOBER 21, 2021

They make it easy for us to understand new information and are an audio-visual treat with its make elements of design and color. . A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Make your efforts count with great stories .

Strategy 130

Strategy Social Media Marketing Advertising 130

Inside Retail

JULY 31, 2022

The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. A few years ago, streetwear brand Anti Social Social Club started including NFC tags in all its apparel due to the increase in counterfeit products.

Social Media 239

Social Media Apparel Fashion Perspective 239

CAAD

FEBRUARY 13, 2025

Retail Design in the AI Era: How Artificial Intelligence is Transforming Store Design and Visual Merchandising Artificial intelligence (AI) is revolutionizing the way we conceive commercial spaces. But how exactly is this technology being applied to the design of commercial spaces ?

Retail Design 52

Retail Design Visual Merchandising Design Merchandising 52

Inside Retail

AUGUST 20, 2024

How do we communicate that to the consumer, and how do we bring to life some of the social media commentary that we have in Australia? IR : In Australia, the social engagement is really strong with Kmart, but I imagine that developed organically over time and isn’t something you can just re-create.

Social Media 262

Social Media Marketing Department Stores Promotion 262

Inside Retail

SEPTEMBER 22, 2021

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. The line will be designed for all ages and sizes, thanks to her “why be boring?”

Fashion 246

Fashion Social Media Accessories Accessories 246

Inside Retail

OCTOBER 7, 2021

This new campaign extends beyond an advertising stunt. We’ve become comfortable with direct messaging on social media, using personal and professional email accounts, streaming content, playing games, participating in video calls, interacting with augmented reality, and even exercising in virtual reality.

Fashion 264

Fashion Accessories Accessories Circulation 264

Retail Focus

NOVEMBER 22, 2023

Social Media Integration Social media reaches around 4.9 Taking advantage of social media for retail selling is a must in a competitive market, though few retail businesses appreciate this fact as much as they should. billion people, providing market opportunities too profound to ignore.

Marketing 130

Marketing Social Media Advertising Curate 130

Barber Design

AUGUST 9, 2018

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. appeared first on Barber Design.

Social Media 52

Social Media Visual Merchandising Advertising Strategy 52

Retail Focus

SEPTEMBER 27, 2022

Compared to reaching customers through traditional advertisements on the radio and television, mobile commerce is generally more affordable and able to reach a wider audience. . Visual marketing is an advertisement strategy, which can be used to present ideas that could be difficult to grasp through text. Social Marketing .

Social Media 130

Social Media Advertising Promotion Marketing 130

Inside Retail

MAY 25, 2022

Case in point: of the suite of designers showing at Australian Fashion Week, only around 40 per cent make a size 16. As sizes get larger representation diminishes further with just over 10 per cent of designers offering a size 18 or above. But for argument’s sake, just what is the impact on designers’ bottom lines?

Other 147

Other Fashion Design Pattern 147

Inside Retail

DECEMBER 12, 2024

Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data. Evaluating the effectiveness of these efforts is crucial.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

JUNE 25, 2024

Like clockwork, consumers will find many US-based brands and retailers shifting their logos or in-store imagery to feature rainbow-inspired designs in June. The influencer Kim Chi referenced was Dylan Mulvaney, a popular social media personality on TikTok. trillion worldwide, with the US estimated to make up about $1.1

Social Media 130

Social Media Apparel Advertising Consumer 130

Inside Retail

AUGUST 22, 2024

Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement. This shift in media consumption patterns opened new avenues for advertisers and retailers to reach a digitally savvy audience.

Unity 260

Unity Engagement Social Media Apparel 260

Retail Focus

FEBRUARY 15, 2024

They are digital natives, highly active on social media, and influenced by trends, yet they are also budget-conscious and value-driven. Key Strategies for Retailers Digital and Social Media Marketing In the digital age, a robust online presence is non-negotiable.

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Strategy Retail Marketing Marketing Social Media 130