Remove Advertising Remove Department Stores Remove Engagement Remove Social Media
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How brands can capitalise on Pinterest’s push to make everything shoppable

Inside Retail

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. According to in-house research, over half of users expressed that they use Pinterest as a place to shop.

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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

With more than 20,000 SKUs across homewares, toys, pet accessories and apparel, Anko-branded products represent 85 per cent of the stock in Kmart stores and have been purchased by a whopping 90 per cent of Australian households. They actually started to push the brand through social media in those markets.

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What brands can learn from The North Face’s response to Pride critics

Inside Retail

In May, Target Corporation, a US-based discount department store chain, scaled back its collection for Pride Month, with the retailer pulling products and merchandise, and citing threats to staff and customer safety. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon.

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The Four Ps of Retail Business: Mastering the Basics of Retail for Your Business

RetailMinded

For small retail outlets, this might mean offering goods that aren’t available in big department stores, giving you an edge in the market. Think about how department stores layout their products; they create an inviting shopping experience that encourages customers to buy.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.

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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way.

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Creating an effective retail space

Design Middleeast

The duo further adds: “Like for retail boutique Symphony has Instagram-able elements and placed them at the shop front to targeting social media enthusiasts and customer curiosity. There are Instagram-able pops that encourage and result in the space being advertised independently through social media.”.