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After the golden age: Why department stores are no longer glamorous

Inside Retail

When Laura Peden was growing up in the 1970s, department stores were a special place. Decades later, she still vividly remembers how she and her grandmother would travel into Myer’s city store at Christmas to see the “insanely fascinating” windows. The department store was no longer the star attraction.

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The point of difference that will propel Bardot Junior’s growth in the US

Inside Retail

He added that Bardot Junior will enter department stores overseas – including Hudson Bay in Canada, and Neiman Marcus, Saks Fifth Avenue and Dillard’s – who have picked up the brand in the US. “We’re We’re looking to expand [Bardot Junior] through these department stores, [as well as] through our digital channels,” he said.

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Make a statement with signs and graphics

Retail Focus

In the US, iconic department store Macy’s partnered up with graphics, wraps and signage provider Capital INK Branding Solutions to create a seasonal window display in the style of a giant Christmas card. In addition, we can add graphics to our vehicles and use them as mobile advertising while out on the road.”

Art 147
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The Four Ps of Retail Business: Mastering the Basics of Retail for Your Business

RetailMinded

For small retail outlets, this might mean offering goods that aren’t available in big department stores, giving you an edge in the market. Think about how department stores layout their products; they create an inviting shopping experience that encourages customers to buy.

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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods. Advertisement. The new stores in New York (SoHo and Columbus Circle) and Chicago all marry the brand’s century of history with cutting-edge innovation. Advertisement.

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Innovating or just keeping up? Here’s why retailers struggle to change

Inside Retail

Bailing doesn’t fix the hole Let’s look at the troubled department store sector. Not only have the various attempts at transformation failed to gain any real traction, but also their lackluster efforts (particularly in the case of Macy’s and JCPenney) have forced them to close hundreds of stores and engage in significant cost-cutting.

Strategy 130
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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way.