Inside Retail

DECEMBER 12, 2024

Repeat customers: How do their holiday purchases compare to their previous buying habits? Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised. Evaluating the effectiveness of these efforts is crucial.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

DECEMBER 3, 2023

By targeting this audience with tailored marketing messages, you can increase the likelihood of conversion and achieve a higher ROI. This means that advertising spend is more likely to result in a positive ROI. Better insights – using a high-propensity audience can provide you with valuable insights into your customer base.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

RetailMinded

FEBRUARY 18, 2023

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

Social Media 52

Social Media Customer Retention Engagement Promotion 52