Inside Retail

MAY 19, 2024

Beyond his deep understanding of the Asian retail market, Réthoré believes his experience using CRM (customer relationship management) to drive customer retention and acquisition at Nespresso was a major factor in his appointment. “When you are in Guangdong, for example, in summer, you want a dry oil.”

Social Media 264

Social Media Customer Retention Department Stores Concept 264

Inside Retail

FEBRUARY 3, 2025

Retail media has risen to the top as one of the most effective forms of digital advertising by combining purchase intent in real-time, but the world of retail media is complicated and ever-changing due to technological advancements. Whereas, sustainable growth builds resilience and long-term value in a rapidly evolving market, he continued.

Advertising 130

Advertising Strategy Customer Retention Engagement 130

Inside Retail

APRIL 11, 2021

The group had a five-year strategy to build customer numbers but within those two weeks they hit 50 percent above that five-year target. That figure may have been an anomaly created by the pandemic but it’s been an opportunity for the group to focus on customer retention. In the space of two weeks, turnover quadrupled.

Advertising 130

Advertising Customer Retention Strategy Consumer 130

Inside Retail

MARCH 28, 2022

Know your Return on Advertising Spend (ROAS). Advertising through platforms such as Facebook, Instagram, TikTok and Google Ads has been the formula to success for many online retailers. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate. No metric is an island.

Advertising 130

Advertising Customer Retention Target Market Marketing 130

Inside Retail

DECEMBER 3, 2023

Cost-effective advertising – targeting a high-propensity audience is a cost-effective way to advertise because you can use data from previous purchases and interactions with the category or segment to create targeted campaigns and lookalike audiences that are more likely to result in conversions.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Inside Retail

SEPTEMBER 19, 2022

Where in times past the physical store retailer’s mantra was having the right product at the right price at the right time, in today’s omnichannel era, that challenge is a lot more complicated, stretching to engagement, messaging and communication strategies – it’s no longer about just stocking product. Data is key.

Engagement 147

Engagement Customer Retention Strategy Marketing 147

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. What Is Retail Advertising? Keep your brand at the front of customers’ minds. Allow people to buy your product by clicking a button.

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Retail Marketing Strategy Marketing Social Media 52

Inside Retail

MAY 16, 2022

The most expensive advertising options are not always the most effective. Retailers should also consider the differences between new and existing customers and shape retention strategies accordingly. Pillar 2: Product selection, pricing, and promotions.

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Promotion Pattern Advertising Consumer 130

RetailMinded

FEBRUARY 18, 2023

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

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Social Media Customer Retention Engagement Promotion 52

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

Advertising? By engaging with clients face-to-face, you can Gather feedback Address any concerns Showcase new products or services Foster loyalty Encourage repeat business Exhibiting at trade shows helps to improve customer retention rates as satisfied clients are more likely to continue doing business with you.

Social Media 52

Social Media Customer Retention Engagement Strategy 52

CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Image by Creative Retail Packaging.

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Gifts Fashion Color Promotion 52