Advertising, Customer Retention and Strategy

The four trends defining online retail in 2024

Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

Customer Retention

Customer Retention Social Media Curate Advertising

How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

MAY 13, 2024

Amid significant shifts in shopper buying behaviours throughout last year and already this year, retailers are working hard to stay in front of existing customers and attract new ones. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. Let data guide your strategy this year.

Marketing

Marketing Customer Retention Strategy Social Media

Driving demand with data: a recovery roadmap for retailers

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . Leveraging data for advertising. Flexibility, diversification and control.

Customer Retention

Customer Retention Advertising Social Media Strategy

5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. What Is Retail Advertising? Keep your brand at the front of customers’ minds. Allow people to buy your product by clicking a button.

Retail Marketing

Retail Marketing Strategy Marketing Social Media

As shoppers hunt for value, are retailers up to the task?

Inside Retail

JULY 18, 2024

Retailers are responding to rising shopper expectations by demonstrating value in new ways and many are focused on customer retention (63 per cent), customer acquisition (62 per cent) and marketing and advertising (61 per cent).

Customer Retention

Customer Retention Consumer Shopping Advertising

Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

DECEMBER 3, 2023

Cost-effective advertising – targeting a high-propensity audience is a cost-effective way to advertise because you can use data from previous purchases and interactions with the category or segment to create targeted campaigns and lookalike audiences that are more likely to result in conversions.

Customer Retention

Customer Retention Advertising Engagement Promotion

Welcome to the new customer experience

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

Customer Retention

Customer Retention Engagement Advertising Consumer

As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

MAY 19, 2024

Beyond his deep understanding of the Asian retail market, Réthoré believes his experience using CRM (customer relationship management) to drive customer retention and acquisition at Nespresso was a major factor in his appointment. “When you are in Guangdong, for example, in summer, you want a dry oil.”

Social Media

Social Media Customer Retention Concept Department Stores

What investors want: The four e-commerce metrics that matter most

Inside Retail

MARCH 28, 2022

Know your Return on Advertising Spend (ROAS). Advertising through platforms such as Facebook, Instagram, TikTok and Google Ads has been the formula to success for many online retailers. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate. No metric is an island.

Advertising

Advertising Customer Retention Target Market Marketing

CommBank helps unlock opportunities for businesses

Inside Retail

APRIL 11, 2021

The group had a five-year strategy to build customer numbers but within those two weeks they hit 50 percent above that five-year target. That figure may have been an anomaly created by the pandemic but it’s been an opportunity for the group to focus on customer retention. In the space of two weeks, turnover quadrupled.

Advertising

Advertising Customer Retention Strategy Consumer

Why modern retailers must provide “much more” than what they are selling

Inside Retail

SEPTEMBER 19, 2022

Where in times past the physical store retailer’s mantra was having the right product at the right price at the right time, in today’s omnichannel era, that challenge is a lot more complicated, stretching to engagement, messaging and communication strategies – it’s no longer about just stocking product. Data is key.

Engagement

Engagement Customer Retention Strategy Marketing

8 Tips To Drive Repeat Business As A Retailer

RetailMinded

FEBRUARY 18, 2023

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

Social Media

Social Media Customer Retention Engagement Promotion

5 Ways Automotive Trade Shows Drive Success

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

Advertising? By engaging with clients face-to-face, you can Gather feedback Address any concerns Showcase new products or services Foster loyalty Encourage repeat business Exhibiting at trade shows helps to improve customer retention rates as satisfied clients are more likely to continue doing business with you.

Social Media

Social Media Customer Retention Engagement Strategy

The 4 pillars of e-commerce profitability (promos aren’t always the answer)

Inside Retail

MAY 16, 2022

The most expensive advertising options are not always the most effective. Retailers should also consider the differences between new and existing customers and shape retention strategies accordingly. Pillar 2: Product selection, pricing, and promotions.

Promotion

Promotion Pattern Advertising Consumer

Influencer-Inspired Packaging Trends 2023

CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Image by Creative Retail Packaging.

Gifts

Gifts Fashion Color Promotion

Create Retail Today

The four trends defining online retail in 2024

How fierce competition in digital channels is reshaping marketing budgets

Trending Sources

Driving demand with data: a recovery roadmap for retailers

5 Retail Marketing Strategies to Drive Sales

As shoppers hunt for value, are retailers up to the task?

Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Welcome to the new customer experience

As millennials embrace natural skincare, Jurlique sees an opportunity to grow

What investors want: The four e-commerce metrics that matter most

CommBank helps unlock opportunities for businesses

Why modern retailers must provide “much more” than what they are selling

8 Tips To Drive Repeat Business As A Retailer

5 Ways Automotive Trade Shows Drive Success

The 4 pillars of e-commerce profitability (promos aren’t always the answer)

Influencer-Inspired Packaging Trends 2023

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