Advertising Customer Retention Promotion 
Inside Retail
APRIL 26, 2024
Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.
Inside Retail
JULY 18, 2024
Ninety-two per cent of consumers say they have switched brands during the past year, often trying something new, with 57 per cent saying they switched for a better price or discount promotion – up from 49 per cent in last year’s edition of the survey. The loyalty battle is not lost for retailers who want to go the extra mile.
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Inside Retail
JUNE 28, 2021
While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.
Inside Retail
DECEMBER 12, 2024
Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Segmentation allows you to group customers based on shared characteristics or behaviours, such as demographics, purchase history, or geographic location. Was it a specific promotion, product, or referral?
Inside Retail
DECEMBER 3, 2023
Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.
Inside Retail
MAY 16, 2022
The most expensive advertising options are not always the most effective. Retailers should also consider the differences between new and existing customers and shape retention strategies accordingly. Pillar 2: Product selection, pricing, and promotions.
Inside Retail
SEPTEMBER 19, 2022
Acoustic is a marketing and analytics software company that specialises in creating personalised, multi-channel engagement through its Acoustic Marketing Cloud service; optimising and analysing the digital experience through Tealeaf by Acoustic; and, using AI, optimising retail price and promotions through its DemandTec by Acoustic service.
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