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As shoppers hunt for value, are retailers up to the task?

Inside Retail

Retailers are responding to rising shopper expectations by demonstrating value in new ways and many are focused on customer retention (63 per cent), customer acquisition (62 per cent) and marketing and advertising (61 per cent).

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

Beyond his deep understanding of the Asian retail market, Réthoré believes his experience using CRM (customer relationship management) to drive customer retention and acquisition at Nespresso was a major factor in his appointment. “When you are in Guangdong, for example, in summer, you want a dry oil.”

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How retailers can 10x their revenue with the right retail media provider

Inside Retail

Retail media has risen to the top as one of the most effective forms of digital advertising by combining purchase intent in real-time, but the world of retail media is complicated and ever-changing due to technological advancements.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Keep your brand at the front of customers’ minds. There are three primary types of retail marketing.

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Influencer-Inspired Packaging Trends 2023

CRP

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. A gift with purchase is a great way to add an element of surprise, encourage customer retention, increase average order value, and gain brand visibility.

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