Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

MAY 13, 2024

Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. While many prioritise customer retention and increasing order frequency, even more place customer acquisition as a top-tier concern. However, the acquisition is only half the story.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Inside Retail

DECEMBER 3, 2023

By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Inside Retail

JULY 18, 2024

Retailers are responding to rising shopper expectations by demonstrating value in new ways and many are focused on customer retention (63 per cent), customer acquisition (62 per cent) and marketing and advertising (61 per cent).

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

MARCH 28, 2022

Know your Return on Advertising Spend (ROAS). Advertising through platforms such as Facebook, Instagram, TikTok and Google Ads has been the formula to success for many online retailers. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate. No metric is an island.

Advertising 130

Advertising Customer Retention Target Market Marketing 130

Inside Retail

SEPTEMBER 19, 2022

Customer expectations of engagement and experience in retail are changing equally quickly. Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience.

Engagement 147

Engagement Customer Retention Strategy Marketing 147