Remove Advertising Remove Customer Engagement Remove Tailored
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Both brands prioritise strategic flagship locations in major cities while tailoring their formats to each market. Artificial intelligence (AI), once considered a trend, is now firmly established as a transformative force in customer engagement and operational efficiency.

Expansion 264
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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

From classic tobacco to exotic fruit blends and dessert-inspired options, variety keeps customers engaged and curious. In regions like the e liquids UK market, offering unique and high-quality flavours is critical to maintaining customer loyalty and attracting new users.

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The Importance of Omnichannel Customer Service in Modern Retail

Retail Focus

Consolidating loyalty data also grants a deeper insight into customer behaviour, enabling targeted promotions and tailored product suggestions. Brands must also maintain consistent messaging, aesthetics, and tone wherever customers engage, from website design to in-store signage.

Promotion 147
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How to unlock retail revenue with text – and why a multi-channel approach is key

Inside Retail

This proprietary data is accessed by Wunderkinds Autonomous Marketing Platform, an AI engine which integrates seamlessly into a brands existing ESP and applies adaptive learning and decisioning to boost performance across email, text and advertising channels. This not only enhances engagement but also drives significant revenue growth.

Harmony 130
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Turning holiday insights into year-round success

Inside Retail

Repeat customers: How do their holiday purchases compare to their previous buying habits? Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised. Did customers engage with product recommendations, or were they ignored?

Strategy 241
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. Rokt’s exclusive marketplace with premium e-commerce partners provided the ideal growth solution for Ezibuy.

Tailored 246
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Deep dive: What social commerce looks like around the world

Inside Retail

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Visibility of your current and potential customers, and the ability to chat with them directly. This enables tailoring of messaging and content specifically for certain audiences.