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Lessons in retail tech from Sephora that companies can steal

Inside Retail

Its not just selling makeup and skincare; its using marketing technology to build relationships and make customers feel special. For Australian retailers looking to boost customer engagement and drive sales, Sephora’s approach offers some valuable lessons. Encourage customer interaction and engagement.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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JB Hi-Fi’s omnichannel success: How the brand connects online and in-store

Inside Retail

JB maintains a clear brand voice and visual identity across all platforms, from its website and social media to store layouts and advertising campaigns. This unified approach reinforces the brand’s values and messaging, creating a seamless and recognisable experience for the customer.

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What’s in store for retail in 2025?

Retail Focus

Breaks explained: AI has really started to come into its own to capture and utilise customer data, to deliver an increasingly personalised service and experience. Social media also continues to influence purchasers and provides a channel to deliver their increasing demand for authenticity in storytelling.

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Turning holiday insights into year-round success

Inside Retail

Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data. Evaluating the effectiveness of these efforts is crucial.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Airport Advertising Tips

Contra

Airport Advertising Tips Targeting travellers at an airport is an excellent option for advertising. Airport advertising is very effective as it targets people with usually long wait times before they board or while they are waiting for their bags. Advertisements are available to be put both inside and outside the lift.