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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

To enhance this role, MAPIC launched the International Brand Expansion Observatory, a guide published during the event, listing over twenty international brands with significant expansion plans across France, Italy, Spain, Germany, and the UK.

Expansion 264
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The Importance of Omnichannel Customer Service in Modern Retail

Retail Focus

As consumers move seamlessly between online, mobile, and physical store channels, retailers must keep pace through an omnichannel strategyone that unifies every customer touchpoint into a cohesive, frictionless journey. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.

Promotion 147
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How deploying AI in CRM solutions is powering retail into an exciting new era

Inside Retail

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. That will translate to less customer churn, which turns into growth. Everyone’s talking about AI and what it can do; no one’s seen it work yet.

Marketing 130
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Turning holiday insights into year-round success

Inside Retail

Were there specific price points or bundles that resonated most with customers? Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Customer segmentation One of the most powerful insights from holiday data lies in understanding who your customers are.

Strategy 241
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What Myer’s new CEO says about the importance of customer loyalty in retail

Inside Retail

Myer’s outgoing chief executive officer, John King, told shareholders in today’s half-year results conference call that its customer-first plan continues to deliver for the business despite the macroeconomic conditions.

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Deep dive: What social commerce looks like around the world

Inside Retail

TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. There are a number of ways shoppers can buy on social media.

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How retailers can boost loyalty in the zero-party era

Inside Retail

Google announced plans to entirely phase out third-party cookies within two years. And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. We’ve been discussing the death of the cookie for a long time.