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Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.
Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. In today’s competitive retail landscape, Epsilon Retail Media empowers retailers and advertisers with a comprehensive suite of person-first solutions.
The surge in online sales has also led to increased customer expectations and a demand for better service and personalised experiences. By providing 1:1 personalised experiences, offers, services and products, Rokt helps businesses unlock new revenue opportunities and increase customerengagement.
From this perspective, they will look at the activities on all other touchpoints and that are a direct result of their interaction with the window (scanning a QR code, a direct or indirect keyword search, increased demand, or sales of a featured window items and so on).
Plant-based selections are driving new chains and customerengagement in traditional food chains such as McDonalds and Mendocino Farms. Advertisement. From a back-of-house perspective, the data gathering opportunities are tremendous and on par with any e-comm site. Advertisement.
Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives.
This is not just important for your business reputation but also from a compliance perspective. Use your logo and brand colors on your signs, uniforms, business cards, advertising, website, etc., Proper hygiene and cleanliness are, therefore, absolutely indispensable in this industry. to boost recognition.
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