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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

featured speakers such as Beatrice de Quinsonas Drouas, Director of Research at BPCE Solutions Immobilires; Mathieu de Mallman, Global Head of Retail and Healthcare at AXA IM ALTS; Eric Decouvelaere, Head of EMEA Urban Destinations at CBRE Investors Management; and Romain Muller, Head of Investment Management Retail at Union Investment.

Expansion 265
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What’s in store for retail in 2025?

Retail Focus

He added: As digital channels grow more fragmented, in-person brand activations will offer a unique opportunity to forge deeper connections with customers, creating memorable, immersive experiences difficult to replicate online. This also links to the increasingly visible conscientious and sustainable decision making of their customers.

Balance 163
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Rob Odd on retail media’s rapid evolution in Australia’s advertising scene

Inside Retail

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. In today’s competitive retail landscape, Epsilon Retail Media empowers retailers and advertisers with a comprehensive suite of person-first solutions.

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How to unlock retail revenue with text – and why a multi-channel approach is key

Inside Retail

This proprietary data is accessed by Wunderkinds Autonomous Marketing Platform, an AI engine which integrates seamlessly into a brands existing ESP and applies adaptive learning and decisioning to boost performance across email, text and advertising channels. This not only enhances engagement but also drives significant revenue growth.

Harmony 130
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The Importance of Omnichannel Customer Service in Modern Retail

Retail Focus

Brands must also maintain consistent messaging, aesthetics, and tone wherever customers engage, from website design to in-store signage. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.

Promotion 148
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How deploying AI in CRM solutions is powering retail into an exciting new era

Inside Retail

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. There needs to be better tools to manage that whole lifestyle. That will translate to less customer churn, which turns into growth.

Marketing 130
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How retailers can boost loyalty in the zero-party era

Inside Retail

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Consumers also want brands to spend more on their loyalty offering and less on Facebook advertising, a recent survey has revealed. About Cheetah Digital.