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How retailers can boost loyalty in the zero-party era

Inside Retail

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Consumers also want brands to spend more on their loyalty offering and less on Facebook advertising, a recent survey has revealed. About Cheetah Digital.

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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. Rokt’s exclusive marketplace with premium e-commerce partners provided the ideal growth solution for Ezibuy.

Tailored 246
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Airport Advertising Tips

Contra

Airport Advertising Tips Targeting travellers at an airport is an excellent option for advertising. Airport advertising is very effective as it targets people with usually long wait times before they board or while they are waiting for their bags. Advertisements are available to be put both inside and outside the lift.

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Turning holiday insights into year-round success

Inside Retail

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. The more information you have, the better you can plan.

Strategy 130
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Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Despite the many challenges facing the retail sector, these three days of networking and information exchange demonstrated that the sector’s fundamentals remain strong and its determination unwavering. Retail media is experiencing exponential growth, valued at $150 billion, and surpassing traditional advertising growth rates.

Expansion 264
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How top retailers have transformed customer experience

Inside Retail

Combine this with a customer base whose expectations of what makes a great experience have continued to rise, and in some cases are heightened through periods of lockdown, and you have a sense of the challenge facing the retail sector. For more information visit Localz. Click and Collect no longer nice to have.

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