Remove Advertising Remove Customer Engagement Remove Engagement
article thumbnail

Rob Odd on retail media’s rapid evolution in Australia’s advertising scene

Inside Retail

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. In today’s competitive retail landscape, Epsilon Retail Media empowers retailers and advertisers with a comprehensive suite of person-first solutions.

article thumbnail

How retailers can boost loyalty in the zero-party era

Inside Retail

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Consumers also want brands to spend more on their loyalty offering and less on Facebook advertising, a recent survey has revealed. About Cheetah Digital.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Deep dive: What social commerce looks like around the world

Inside Retail

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. This is something of a holy grail, particularly in FMCG.

article thumbnail

What Myer’s new CEO says about the importance of customer loyalty in retail

Inside Retail

She transformed Qantas Loyalty into one of Australia’s most successful customer engagement and omni-retail businesses,” he added. Doubling down on Myer One To date, Myer’s customer loyalty program Myer One has over 7 million digitally contactable members and the department store’s fiscal turnaround has been loyalty-led. “My

article thumbnail

How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. After implementing this solution, Ezibuy acquired over 40,000 new email subscribers, who had a conversion rate to customer of 19%.

Tailored 246
article thumbnail

Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130
article thumbnail

MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Within four months, results were clear: customer footfall and conversion rates exceeded expectations, surpassing those of other French stores, excluding Haussmann. This approach, rooted in emotional engagement, proved worthwhile, confirming the importance of designing for positive customer experiences.

Expansion 264