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What’s in store for retail in 2025?

Retail Focus

On this, he said experiential marketing will continue to thrive, offering innovative ways for brands to engage consumers in meaningful, real-life interactions. This is especially important for Gen Z shoppers, who are far more likely to trust a live-streamer’s review than traditional advertisements.

Balance 162
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Within four months, results were clear: customer footfall and conversion rates exceeded expectations, surpassing those of other French stores, excluding Haussmann. This approach, rooted in emotional engagement, proved worthwhile, confirming the importance of designing for positive customer experiences.

Expansion 264
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Rob Odd on retail media’s rapid evolution in Australia’s advertising scene

Inside Retail

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. In today’s competitive retail landscape, Epsilon Retail Media empowers retailers and advertisers with a comprehensive suite of person-first solutions.

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How to unlock retail revenue with text – and why a multi-channel approach is key

Inside Retail

This proprietary data is accessed by Wunderkinds Autonomous Marketing Platform, an AI engine which integrates seamlessly into a brands existing ESP and applies adaptive learning and decisioning to boost performance across email, text and advertising channels. This not only enhances engagement but also drives significant revenue growth.

Harmony 130
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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

From classic tobacco to exotic fruit blends and dessert-inspired options, variety keeps customers engaged and curious. In regions like the e liquids UK market, offering unique and high-quality flavours is critical to maintaining customer loyalty and attracting new users.

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The Importance of Omnichannel Customer Service in Modern Retail

Retail Focus

Brands must also maintain consistent messaging, aesthetics, and tone wherever customers engage, from website design to in-store signage. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.

Promotion 147
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How deploying AI in CRM solutions is powering retail into an exciting new era

Inside Retail

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. That will translate to less customer churn, which turns into growth. Everyone’s talking about AI and what it can do; no one’s seen it work yet.

Marketing 130