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Rob Odd on retail media’s rapid evolution in Australia’s advertising scene

Inside Retail

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. In today’s competitive retail landscape, Epsilon Retail Media empowers retailers and advertisers with a comprehensive suite of person-first solutions.

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Airport Advertising Tips

Contra

Airport Advertising Tips Targeting travellers at an airport is an excellent option for advertising. Airport advertising is very effective as it targets people with usually long wait times before they board or while they are waiting for their bags. Advertisements are available to be put both inside and outside the lift.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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What Myer’s new CEO says about the importance of customer loyalty in retail

Inside Retail

She transformed Qantas Loyalty into one of Australia’s most successful customer engagement and omni-retail businesses,” he added. Doubling down on Myer One To date, Myer’s customer loyalty program Myer One has over 7 million digitally contactable members and the department store’s fiscal turnaround has been loyalty-led. “My

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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

From classic tobacco to exotic fruit blends and dessert-inspired options, variety keeps customers engaged and curious. In regions like the e liquids UK market, offering unique and high-quality flavours is critical to maintaining customer loyalty and attracting new users.

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How retailers can boost loyalty in the zero-party era

Inside Retail

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Consumers also want brands to spend more on their loyalty offering and less on Facebook advertising, a recent survey has revealed. About Cheetah Digital.

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Deep dive: What social commerce looks like around the world

Inside Retail

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. This is something of a holy grail, particularly in FMCG.