Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Defending a winning position by optimising product content and advertising to maintain visibility.

Advertising 246

Advertising Strategy Curate Management 246

Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.

Social Media 243

Social Media Beauty and Health Advertising Curate 243

Inside Retail

AUGUST 21, 2022

Upon registration, beauty lovers may choose to opt in and pay a fee to receive a specially curated Experience Kit. Advertising and marketing in beauty have completely changed over the last century. What began as static media has turned into something social, immersive, and interactive. From newspapers to AR filters.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Retail Focus

NOVEMBER 22, 2023

Social Media Integration Social media reaches around 4.9 Taking advantage of social media for retail selling is a must in a competitive market, though few retail businesses appreciate this fact as much as they should. billion people, providing market opportunities too profound to ignore.

Marketing 130

Marketing Social Media Advertising Curate 130

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Focus

DECEMBER 12, 2023

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. In retail, where the importance of first impressions cannot be understated, store windows become the brand frontline ambassadors.

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Art Display Light Curate 264

Inside Retail

DECEMBER 16, 2024

Since Tera Feng started documenting her enviable Shanghai lifestyle, including visits to art galleries and fashion events on Chinese social media eight years ago, she has built up a following of more than 500,000 people. Xiaohongshu, sometimes compared to Instagram, has long been one of China’s most important marketing tools. .

Social Media 130

Social Media Marketing Curate Advertising 130

Inside Retail

SEPTEMBER 10, 2024

Moreover, with the cost of advertising on social media rising – without the promise of conversion – it’s not surprising that brands are looking to reach consumers in new and old ways. J Crew is not the only brand leaning on an editorial-style catalogue to help contextualise and build hype for new campaigns and collections.

Fashion 147

Fashion Social Media Department Stores Consumer 147

Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. But, with an aggressive spend on social media, they are hard to ignore. This week, France announced legislation to “limit the excesses of ultra-fast fashion”.

Fashion 162

Fashion Social Media Shopping Gifts 162

Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok.

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Expansion Planning Social Media Fashion 130

Inside Retail

MAY 25, 2022

No advertising representation – While we applaud the many brands who have made moves to represent bodies of differing shapes and sizes in their campaigns, this still isn’t the norm. How many of them do you think follow you on social media, waiting to metaphorically bang down the door when you *graciously* offer a size extension?

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Other Fashion Design Pattern 147

Inside Retail

AUGUST 11, 2024

The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Xiaohongshu, or ‘Little Red Book’, is commonly referred to as the Chinese version of Instagram due to its visually driven, user-generated content.

Engagement 147

Engagement Beauty and Health Strategy Social Media 147

Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. The concept of the store as media is expanded upon with the reimagining of retail media networks.

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Strategy Fashion Advertising Apparel 147

Inside Retail

AUGUST 25, 2022

There are no right and wrongs here, but we are always studying things finely to make sure our curation is on the right track.”. There’s a lot of content and inspiration that people are looking for, so how do we curate it in a more personalised way for them? The typical Zalora customer has about 1.5x The future is bright.

Fashion 130

Fashion Curate Space Social Media 130

Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. The reality is, not many mothers look at ads with impossibly beautiful women, perfect hair and carefully curated clothes and feel seen.

Marketing 130

Marketing Social Media Gifts Curate 130

Inside Retail

AUGUST 3, 2023

“It is essential for marketers to align their strategies with consumers’ mindsets and incorporate their preferences into advertising approaches,” she noted. Authenticity wins One key shift in consumer behaviour is the growing preference for authenticity over highly curated content. million likes to date,” she stated.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

SEPTEMBER 5, 2024

Working with larger Melbourne institutions like the National Gallery of Victoria (NGV) and [outdoor advertising giant] Ooh Media has been a game-changer. We were fortunate to be discovered by them through social media, which just goes to show the power of putting your work out there. It can be quite time-consuming.

Fashion 147

Fashion Flow Curate Circulation 147

Jahabow

MAY 11, 2020

These images will also be shared far and wide, from website content to social media, and even paid ads. These are great shots to show off on social media or blog posts and can display the scale, use, and fit of products that you don’t get with product-only shots. . Create a Plan. Look around your store.

Social Media 72

Social Media Advertising Merchandising Display 72

Design Week

SEPTEMBER 22, 2021

Last year, the free-to-access annual reached over 75,000 users, according to the design and advertising body. A new ‘My Curations’ tab allows readers to save favourite projects and articles and makes them shareable across email and social media. 12,000 of those readers were in the 18-24 age group.

Social Media 74

Social Media Curate Advertising Engagement 74

Retail Times

APRIL 6, 2021

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. Using customer data to curate experiences and advertisements is a given in this increasingly digital age.

Shopping 104

Shopping Consumer Social Media Strategy 104

Fashion Retail Tech

OCTOBER 21, 2019

Social Media + Marketing. Adidas admits that it over-invested in digital advertising. Amazon charges brands top dollar to be in its curated holiday toy guide. Social Media Today. Influencers tell you what to buy while advertisers wonder who’s listening. The North Face sharpens focus on sustainability.

Social Media 40

Social Media Advertising Curate Strategy 40

Inside Retail

AUGUST 28, 2024

Third-party marketplaces, direct sellers, budget Asian retailers, and social media influencers are all vying for ever-smaller slices of consumer attention. Digital advertising is becoming both more costly and less effective.

Art 130

Art Design Engagement Form 130

Design Week

OCTOBER 15, 2020

“You can still work in advertising but at Google, or still do fashion but at Depop, for example.” Jamieson also notes a rise in “curation” roles. Designers shouldn’t limit themselves to tech roles though. Are companies hiring?

Design 78

Design Curate Beauty and Health Social Media 78

Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Curated Displays.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Frank Mayer

MAY 14, 2021

Grove’s launch features an exclusive scent only found at Target stores, and Birchbox lets Walgreens shoppers build their own curated beauty box by choosing five samples from an assortment. The insight can help brands tailor other aspects of their marketing from traditional advertising to brand ambassador partnerships. Conclusion.

Display 54

Display Merchandising Color Light 54

Inside Retail

JUNE 3, 2021

Alternative applications in digital fashion are being explored beyond stunning 3D renders in advertising campaigns. Astonishingly, cloud-based solutions (think Netflix, email and social media) use 70 billion KWh per year, and that was just in the US during 2016. . It also collaborated with virtual influencer Perl.www. .

Fashion 246

Fashion Social Media Other Design 246

Design Week

MARCH 2, 2021

Mother Design has created the identity and campaign for Ad-cademy, which has been curated by Brixton Finishing School. The 8-week virtual platform aims to help young people aged between 18-25 from underrepresented backgrounds break into the advertising industry. Ad-cademy brand identity, by Mother Design.

Design 73

Design Social Media Interior Perspective 73

Inside Retail

MARCH 9, 2025

If I were to lay a one-way bet, continued commercial pressures and shrinking marketing budgets will remain in 2025, Nicole Miranda, director of client services at advertising agency Spinach, told Inside Retail. Platforms like Discord, private social media groups and brand-hosted forums will become central to these efforts.

Marketing 130

Marketing Strategy Advertising Social Media 130

Inside Retail

JANUARY 21, 2025

Why Xiaohongshu matters for retailers Founded in 2013, Xiaohongshu is a hybrid of social media and e-commerce with more than 300 million monthly active users. It prioritises meaningful content while discouraging low-quality advertising or plagiarism.

Social Media 130

Social Media Engagement Curate Advertising 130