Inside Retail

AUGUST 10, 2023

Pinterest uses a combination of machine learning and human curation to offer tailored recommendations and search results based on the interests of users. We’re essentially bringing catalogue shopping to more of our verticals, with all of our advertisers able to upload product catalogues,” Laws said.

Social Media 228

Social Media Advertising Curate Engagement 228

Inside Retail

APRIL 26, 2024

TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

SEPTEMBER 5, 2021

At the other end of the spectrum were beautifully curated celeb mum and bub snaps. Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey.

Social Media 246

Social Media Beauty and Health Advertising Curate 246

Inside Retail

SEPTEMBER 5, 2021

At the other end of the spectrum were beautifully curated celeb mum and bub snaps. Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey.

Social Media 243

Social Media Beauty and Health Advertising Curate 243

Inside Retail

JANUARY 21, 2022

It’s the process of curating on-site search results to help your customers discover important products on your website as they’re shopping. Online merchandisers are already putting a lot of effort into content, product visibility, collection curation, and product presentation. Curating search and category page results.

Strategy 147

Strategy Curate Merchandising Display 147

Inside Retail

AUGUST 21, 2022

Upon registration, beauty lovers may choose to opt in and pay a fee to receive a specially curated Experience Kit. Advertising and marketing in beauty have completely changed over the last century. When the event goes live on 18 September, attendees will have the chance to accrue Beauty Insider points as prizes for playing games.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Retail Focus

JUNE 2, 2021

The curated selection at Westfield centres will hero a “positivity” theme with a particular focus on supporting mental health and inclusivity. I am so pleased to be curating so many talented individuals and helping to give them the platform they deserve.

Artistic 162

Artistic Curate Art Outdoor 162

Inside Retail

JANUARY 12, 2023

Beyond just ‘buy now’ buttons, these include customisable Facebook and Instagram shops, peer-to-peer marketplaces, curated shopping lists such as on Pinterest, livestreamed events, and shoppable AR filters such as shoppable lenses on Snapchat. . The all-in-one-app experiences reduce consumer friction through reduced touchpoints.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JUNE 9, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at iconic Australian footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. “We

Advertising 32

Advertising Strategy Management Curate 32

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? As self-proclaimed Christmas elves with a curated Spotify Christmas playlist, we understand that we are on the (very) early end of the spectrum. Depending on who you ask, you’ll get very different answers.

Consumer 246

Consumer Planning Gifts Advertising 246

Retail Focus

DECEMBER 12, 2023

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. In retail, where the importance of first impressions cannot be understated, store windows become the brand frontline ambassadors.

Art 264

Art Display Light Curate 264

Inside Retail

JULY 28, 2021

On the benefits of TV advertising. “I There are stories, curated collections, promos, recipes, there’s everything. Interestingly, Wayfair in the US is already the largest retailer of furniture in America — they’re bigger than the offline players, so they’ve already proved it out.”.

Marketing 246

Marketing Curate Advertising Artistic 246

Inside Retail

JUNE 26, 2023

Sharing a curated list of his favourite products, including toys, treats and grooming supplies. Just ask advertising industry legend Sir John Hegarty. For this iteration, they’ve gone one step further. Closer to home, Snoop was also the ambassador for Menulog.

Flow 245

Flow Curate Advertising Other 245

VMS

DECEMBER 20, 2022

Supporting the staircase is a 49-foot-high wall that doubles as a vertical gallery displaying curated artwork, both commissioned and from the Hermès collection. Advertisement. Adding to the experience are a series of lifestyle mannequins strategically positioned around thoughtfully curated works of art. Advertisement.

Curate 106

Curate Sporting Goods Advertising Accessories 106

Inside Retail

FEBRUARY 5, 2023

The website enables customers to shop by product category, by room, by retailer, or by a curated design board – by integrating the existing online store of different specialty retailers. Gremos said that the website launched in November 2022, and started to advertise about two weeks ago.

Curate 130

Curate Specialty Retailers Shopping Space 130

Retail Focus

NOVEMBER 22, 2023

Today, the use of cookies and ad preferences has allowed advertisers to curate a personalised experience for each potential viewer. This simple approach manifests as significant savings shown in advertising for customers, who reward Amazon in turn with dedication and loyalty.

Marketing 130

Marketing Social Media Advertising Curate 130

Inside Retail

JUNE 22, 2021

The team is also working with vendors to ensure product images and advertising reflect its target audience – like the national TVC and print campaign starring comedian Jean Kittson that Starts at 60 itself is rolling out in conjunction with the launch of its online retail offer.

Department Stores 236

Department Stores Gifts Shopping Consumer 236

Inside Retail

DECEMBER 13, 2023

As a result, the Christmas music we hear while out shopping is likely to have been carefully curated based on a consideration of us as consumers, with retailers seeking to identify the music most likely to evoke their target feelings of warmth and nostalgia.

Shopping 130

Shopping Advertising Curate Consumer 130

Inside Retail

SEPTEMBER 10, 2024

Moreover, with the cost of advertising on social media rising – without the promise of conversion – it’s not surprising that brands are looking to reach consumers in new and old ways. J Crew is not the only brand leaning on an editorial-style catalogue to help contextualise and build hype for new campaigns and collections.

Fashion 147

Fashion Social Media Department Stores Consumer 147

Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. They describe their business as, “A showroom filled with pre-loved designer clothing and accessories where carefully curated designer pieces are taken on consignment.”

Fashion 162

Fashion Social Media Shopping Gifts 162

Inside Retail

AUGUST 25, 2022

There are no right and wrongs here, but we are always studying things finely to make sure our curation is on the right track.”. There’s a lot of content and inspiration that people are looking for, so how do we curate it in a more personalised way for them? The typical Zalora customer has about 1.5x The future is bright.

Fashion 130

Fashion Curate Space Social Media 130

Inside Retail

MARCH 5, 2025

Retail media networks: RMNs are attractive to media buyers as they enable the segmentation of customers for more specific and personalised targeting, getting the right product in front of the right consumer at the right time, enhancing the value for brand advertisers.

Tailored 130

Tailored Engagement Consumer Pattern 130

Inside Retail

FEBRUARY 22, 2023

Third-party businesses pay to advertise on prominent e-commerce sites or at the point of sale as a way of reaching relevant audiences. The estimated value of digital advertising that retail media networks sold in the US in 2022 will amount to US$40 billion ($58 billion), Forrester Research data shows.

Strategy 147

Strategy Fashion Advertising Apparel 147

Retail Focus

SEPTEMBER 12, 2023

These brands carefully curated their identity to convey “selectiveness” often relying on celebrity endorsements, lavish advertising campaigns, and opulent flagship stores. Premium fashion brands have traditionally placed a significant emphasis on positioning themselves through their image.

Fashion 147

Fashion Strategy Consumer Curate 147

Inside Retail

MAY 25, 2022

No advertising representation – While we applaud the many brands who have made moves to represent bodies of differing shapes and sizes in their campaigns, this still isn’t the norm. We, like many others, curate our Instagram feed and focus on things that make us feel good. Case in point: the recent GymShark photoshoot debacle.

Other 147

Other Fashion Design Pattern 147

Inside Retail

SEPTEMBER 5, 2024

Working with larger Melbourne institutions like the National Gallery of Victoria (NGV) and [outdoor advertising giant] Ooh Media has been a game-changer. Usually, when working on a collection, a significant part of the design process involves curating panels. NC: Absolutely, but in a surprisingly refreshing way.

Fashion 147

Fashion Flow Curate Circulation 147

Inside Retail

DECEMBER 16, 2024

Ivan Gu of Magic Advertising, an agency that manages the social media and e-commerce operations of luxury brands, said a lot of his clients, including Max Mara and LVMH, were looking more seriously to Xiaohongshu as a sales driver.

Social Media 130

Social Media Marketing Curate Advertising 130

Inside Retail

AUGUST 11, 2024

Compared to other platforms, it places greater importance on the quality of text and images and adopts a strict policy towards advertisements, plagiarism, and low-quality content. Users on Xiaohongshu strive to create valuable, tasteful, and distinctive content that resonates with and engages readers.”

Engagement 147

Engagement Beauty and Health Strategy Social Media 147

Design Wanted

DECEMBER 30, 2021

Under the artistic direction of Eleonore Cavalli, Beauty Tale continues the visual storytelling and iconographic imagery that she started with Everyday Evocative, the advertisement campaign created two years ago in the same location. Visionnaire interrogates the relationship between art and design to create collectible ‘objects of desire’.

Artistic 98

Artistic Art Curate Light 98

Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. The reality is, not many mothers look at ads with impossibly beautiful women, perfect hair and carefully curated clothes and feel seen.

Marketing 130

Marketing Social Media Gifts Curate 130

Inside Retail

APRIL 21, 2022

The Curve Edit is being curated by Bella Management founder and former plus-size model Chelsea Bonner, who started her talent agency in 2002 to challenge the traditional boundaries of beauty. “We We need to see a lot more inclusion of size-diverse models in advertising in order for it to sell through.

Fashion 147

Fashion Design Curate Advertising 147

Inside Retail

AUGUST 3, 2023

“It is essential for marketers to align their strategies with consumers’ mindsets and incorporate their preferences into advertising approaches,” she noted. Authenticity wins One key shift in consumer behaviour is the growing preference for authenticity over highly curated content.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. Social media is, of course, an integral channel to any modern omnichannel retailer, but where Superdry seeks to target first-players and innovators, Replay seeks to speak to culture-makers and trend-curators,” he said.

Expansion 130

Expansion Planning Social Media Fashion 130

Inside Retail

MAY 17, 2023

Our focus categories include e-commerce sales and advertising technology, marketing and communication, customer service and CRM, data information technology, and logistics and supply chain. This curation of the audience ensures more focused, productive and meaningful conversations are had.

Promotion 130

Promotion Reimagine Engagement Curate 130

Barber Design

OCTOBER 28, 2024

This simple colour palette allows brand pop-ups, advertising, packaging and the yellow signage to stand out. Themed zones provide a unique shopping journey, from high-end fashion to curated local products, ensuring travellers find something that resonates with their preferences.

Focal Point 52

Focal Point Layout Pattern Architecture 52

Retail Focus

SEPTEMBER 20, 2024

Working closely with curator Stella Ioannou of Lacuna Projects, Mtec Fine Art, Gardiner & Theobald LLP, and Blu-3, Moss delivered two large-scale pieces. In addition, we can add graphics to our vehicles and use them as mobile advertising while out on the road.”

Art 147

Art Visual Merchandising Outdoor Display 147