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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

Approaching Black Friday 2024 In 2024, Australian activewear business LSKD opted to run a shorter Black Friday sale in comparison to last year – with a creative advertising campaign that focused on driving ‘FOMO’ (fear of missing out).

Promotion 241
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. In contrast, a mattress brand might see a customer once every four or five years.

Strategy 242
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Why Indian tourists are set to transform global travel retail

Inside Retail

India, in contrast, spends moderately. The comparison of Chinese and Indian tourists indicates commonalities in their expanding effect on global tourism, but also contrasts, particularly in spending habits and market maturity. Brands should engage with Indian customers on a deeper cultural level.

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What Is Out Of Home Advertising – OOH Explained

Contra

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

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Harnessing Pallet Skirts for Club Store Success

Creative Displays Now

It advertises your products while concealing an otherwise unsightly display base. Cardboard pallet skirts are customizable, allowing you to tailor the colors, images and messaging to your brand. Large-format advertising: Printed pallet skirts are similar to billboards, providing a large-scale advertising format.

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Southeast Asian retailer Shopee’s long path to profit: Are we there yet?

Inside Retail

As a result of the discounting, low commissions and heavy spending on advertising, while revenues have been growing rapidly during the past couple of years, so too have losses. Shopee understands that Southeast Asia’s cultural and economic diversity require a tailored approach to serving each market. billion in 2019 to -US$2.6

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How CBD Vapes Have Gained Popularity In Culture In 2024

Retail Focus

In contrast to the traditional means, vaping provides a discreet and convenient avenue for CBD inclusion in daily life as it matches the pace of individuals who are constantly seeking equilibrium. It has easily become part of daily life, providing a practical, tailor-made way of infusing cannabinoids into everyday activities.