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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

Promotion 241
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. In contrast, a mattress brand might see a customer once every four or five years.

Strategy 242
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Mosaic Brands faces court for failing to deliver online orders on time

Inside Retail

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. This is in contrast to the company’s committed delivery timeframe promoted online of two to 17 business days from the purchase date.

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Booktopia may have collapsed, but here’s why bookshops are not endangered

Inside Retail

By contrast , the independents and local chain stores have certainly shrunk in number, but are holding up reasonably well. Booktopia touted its predictive sales algorithm as a competitive advantage that allowed the business to manage stock levels and allocate advertising spend by monitoring and forecasting product demand in real time.

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How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. Yet promoting and stocking products earlier just leads consumers to start searching earlier, and so the cycle perpetuates.

Consumer 246
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What Is Out Of Home Advertising – OOH Explained

Contra

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

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Carhartt, cowboys and the romanticisation of the middle class

Inside Retail

Re-create this aesthetic for campaign imagery, with models grocery shopping and buying flowers to refresh promotions for casualwear and basics. Instead, promote sneakers similar to the Adidas Spezial and Nike Cortez, which are the hottest picks to be the next It shoe, following rising Pinterest searches and celebrity endorsements.