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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. The democratisation of beauty.

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Harnessing Pallet Skirts for Club Store Success

Creative Displays Now

Learn how leveraging a unique pallet skirt display helps to boost your sales. It advertises your products while concealing an otherwise unsightly display base. Why Do Pallet Displays Work So Well in Club Stores? Customers are more likely to see these displays, even from the other end of the aisle.

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What Is Out Of Home Advertising – OOH Explained

Contra

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

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Common Retail Signage Mistakes to Avoid

Creative Displays Now

They will avoid reading a lot of information in an advertisement. Creating signage through a third party specializing in retail displays to help you avoid layman’s mistakes. You can also use sign slots or a dry-erase feature where the dates can be inserted each time the sign gets displayed. Too Much Information.

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Retailers are losing tens of millions by undervaluing their retail media assets

Inside Retail

Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable. So it has become a bit like a tax the supplier brand pays to feature in parts of the retailer’s advertising, but it’s not always tracked or monitored.”

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Carhartt, cowboys and the romanticisation of the middle class

Inside Retail

Four front patch pockets, stone-washing and contrast stitching will be popular features, alongside trims such as rivets and poppers. Its success, combined with the prominence of outerwear with zipped contrast collars on the runway, suggests it will remain an investment piece that retailers can back with confidence.

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Filson Brings a Barn to Manhattan for Newest Flagship

VMS

Advertisement. Housed within this framework, Mora explains, are custom, solid fir and painted wood display cabinets to showcase the men’s product lines. In contrast to the volume of the first floor, the mezzanine is more intimate, with a lower ceiling that allows guests to get closer to the merchandise,” says Mora. “It