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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

Approaching Black Friday 2024 In 2024, Australian activewear business LSKD opted to run a shorter Black Friday sale in comparison to last year – with a creative advertising campaign that focused on driving ‘FOMO’ (fear of missing out).

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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

Wunderkind’s Autonomous Marketing Platform integrates seamlessly into a brand’s existing email service provider to boost performance across email, text and advertising channels. In contrast, a mattress brand might see a customer once every four or five years.

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Why Indian tourists are set to transform global travel retail

Inside Retail

India, in contrast, spends moderately. The comparison of Chinese and Indian tourists indicates commonalities in their expanding effect on global tourism, but also contrasts, particularly in spending habits and market maturity. Brands should engage with Indian customers on a deeper cultural level.

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Mosaic Brands faces court for failing to deliver online orders on time

Inside Retail

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes.

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SDA launches ad campaign to support minimum wage boost

Inside Retail

SDA, the trade union representing shop and warehouse workers, has launched an advertising campaign calling on the government to boost the minimum wage on July 1. . per cent economic growth in the year to December, contrasting with a negative 6 per cent prediction by the Reserve Bank. “If

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Booktopia may have collapsed, but here’s why bookshops are not endangered

Inside Retail

By contrast , the independents and local chain stores have certainly shrunk in number, but are holding up reasonably well. Booktopia touted its predictive sales algorithm as a competitive advantage that allowed the business to manage stock levels and allocate advertising spend by monitoring and forecasting product demand in real time.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.