Inside Retail

JUNE 4, 2024

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

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Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. The delayed deliveries subject to the court action occurred between September 23, 2021 and March 31, 2022.

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Inside Retail

NOVEMBER 11, 2022

Trans-Tasman retailer Strand formerly known as Strandbags has been fined $780,000 (AU $709,246) in the Auckland District Court after being convicted of misleading consumers over discounts. Rawlings cautioned businesses that bargains offered should be genuine, unambiguous and not promoted in a way that “entices” consumers.

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Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers?

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Inside Retail

JUNE 22, 2022

Samsung Australia admitted to misleading buyers of some of its ‘Galaxy’ phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said. The claims “promoted an important selling point for these Galaxy phones. The regulator had first sued the company in July 2019.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2

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Inside Retail

SEPTEMBER 15, 2022

Mosaic Brands has paid $266,400 in penalties following two infringement notices issued by the Australian Competition and Consumer Commission (ACCC) for misleading representations. No consumer orders have been registered for either of these products on Mosaic Brands’ websites. The ACCC does not endorse or approve any products.

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Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews. Influencers in the spotlight.

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Inside Retail

AUGUST 10, 2022

Unlike the early years of e-commerce, today’s environment requires diversification across an appropriate variety of channels to strengthen visibility; brands must be active where their target consumers are shopping. More customer data from direct interaction with consumers.

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Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

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Inside Retail

JULY 22, 2021

The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. This type of conduct is particularly harmful where, as here, consumers cannot easily check or monitor the claims made.”.

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Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We’d like to be able to surface different advertising messages to different segments as they go through the customer journey on our site.

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Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Inside Retail

SEPTEMBER 9, 2021

Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions. The economics of pharmacy retail also support digital engagement.

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Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

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Inside Retail

JUNE 18, 2024

In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new customers – and keeping them – is proving a critical challenge for many retailers. To draw foot traffic to the opening day of its Brisbane store, July promoted a competition via social media and local advertising.

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Inside Retail

APRIL 26, 2024

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Consumers deserve clear and transparent pricing so they can be sure they’re actually getting value for money.

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Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

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Retail Focus

NOVEMBER 28, 2024

Black Friday is now an established festival of discounting, with many retailers offering up an entire month of discounting and some even starting Black Friday promotions as early as October,” Gary Whittemore, Head of Sales EMEA & APAC at RetailNext, commented. “But year-on-year , significantly weaker than September’s retail revenues.

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Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

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Inside Retail

JULY 18, 2024

Four in five Australian consumers are cutting down on something to save money as the cost of living crisis bites – and more than half of consumers in the country are looking for the best value when they shop. Customer loyalty is increasingly fragile Consumers are also less loyal than ever before, the research shows.

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Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Inside Retail

SEPTEMBER 11, 2021

billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide. Progressive retailers should be leveraging this white space to provide replacement experiences that give consumers an equal sense of belonging and connectedness to the brand, and to their family and friends, from home.

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Inside Retail

JULY 5, 2024

Booktopia touted its predictive sales algorithm as a competitive advantage that allowed the business to manage stock levels and allocate advertising spend by monitoring and forecasting product demand in real time. But the damage done to consumer confidence has driven business to its competitors.

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Retail Focus

JANUARY 21, 2022

For years, PayPal has become one of the most trusted and secured payment platforms for consumers who wish to shop online, as well as businesses who use it regularly to carry out deals. However, this news should be well received by those who use PayPal regularly, whether it be for consumer or business needs.

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Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. And the reason is simple: this preference data comes directly from the consumer so there are no intermediaries – no guesswork.

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Inside Retail

SEPTEMBER 23, 2024

The Australian Competition and Consumer Commission’s (ACCC) allegations that Woolworths and Coles breached the Australian Consumer Law by making misleading claims about discounts come as retailers head into their most promotional period of the year and serve as a warning to the wider industry.

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Inside Retail

APRIL 19, 2021

Online furniture retailer Temple & Webster has stated its intention to capitalise on the ‘once in a generation shift’ of consumers heading online following the Covid-19 lockdowns, announcing a doubling of Q3 revenue.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Inside Retail

JANUARY 3, 2023

At Amazon, algorithms are used to track consumer behaviour and adapt product recommendations based on a wide range of factors. Retail workers have access to information about products, promotions, and pricing instantly. As we know, the retail industry is under pressure as consumers shift their spending to online retailers.

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Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. One of our interviewees highlighted the cyclical nature this could have on consumer behaviour.

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Inside Retail

SEPTEMBER 5, 2021

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. In turn, Modibodi provides the group with exclusive content, product updates, promotions and early access to discount codes. “We Sparking a conversation.

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Inside Retail

SEPTEMBER 5, 2021

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. In turn, Modibodi provides the group with exclusive content, product updates, promotions and early access to discount codes. “We Sparking a conversation.

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