Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. Epsilon has recently become a member of IAB to learn from and guide fellow industry brands on understanding their digital ecosystem, consumer trends and platform habits.

Advertising 130

Advertising Engagement Marketing Strategy 130

Inside Retail

DECEMBER 18, 2024

In addition to these pop-culture-fueled collaborations, Olipop has built consumer awareness and a cool factor through entertainment features in shows like Hulus Only Murders in the Building. Vigilante hinted that there will be at least two organic product placements to be seen across feature films and in a few TV spots.

Marketing 130

Marketing Perspective Consumer Advertising 130

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing is great at driving short-term revenue and is good from a cash flow perspective.

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

JUNE 28, 2022

Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. A year-round gifting problem solver for both consumers and retailers alike. From a tech perspective, Gift Flick is incredibly easy to set up. Getting started with Gift Flick is easy.

Gifts 246

Gifts Perspective Advertising Consumer 246

Inside Retail

JUNE 18, 2024

In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new customers – and keeping them – is proving a critical challenge for many retailers. To draw foot traffic to the opening day of its Brisbane store, July promoted a competition via social media and local advertising.

Social Media 264

Social Media Gifts Promotion Strategy 264

Inside Retail

SEPTEMBER 22, 2021

We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said. Consumers] don’t always want to see the slender, 20-year-old model featured in the campaigns for the brands they buy.

Fashion 246

Fashion Social Media Accessories Accessories 246

Inside Retail

MAY 27, 2021

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue. Don’t skimp on your personalisation investments.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

JUNE 17, 2021

Imran Khan, consumer goods and retail industry director at Salesforce, said the retail industry also need game designers and programmers. “If If you look at it from a futuristic retail industry [perspective], retailers need to gamify,” Khan said. Now, consumers are everywhere and have certain expectations about your brand.

Reimagine 211

Reimagine Fashion Department Stores Consumer 211

Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. Leveraging data for advertising. So, what are the solutions available for retailers under these conditions?

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Retail Focus

JANUARY 23, 2023

The show attracts a diverse range of attendees, including manufacturers, distributors, integrators, and consultants, all of whom can offer valuable insights and perspectives on the latest trends and best practices in retail design.

Retail Design 279

Retail Design Perspective Advertising Architecture 279

Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Get it right, and it is effectively free advertising that money cannot buy.” It is important to use your packaging for the advantage of your brand and brand messaging.

Social Media 279

Social Media Gifts Display Marketing 279

Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The primary purpose of retail stores is to stock and sell products to consumers. Ensure to take heed of the critics and make improvements.

Retail Design 227

Retail Design Social Media Design Interior Design 227

Inside Retail

JUNE 14, 2023

Over the past several years, sustainability has become a firm focus for consumers, industry and government alike, as people increasingly contemplate the social and environmental impact of not only their purchases but also their actions more broadly.

Perspective 130

Perspective Engagement Fashion Consumer 130

Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7 Importance of authenticity.

Social Media 130

Social Media Beauty and Health Advertising Perspective 130

Retail Focus

DECEMBER 12, 2023

From this perspective, they will look at the activities on all other touchpoints and that are a direct result of their interaction with the window (scanning a QR code, a direct or indirect keyword search, increased demand, or sales of a featured window items and so on).

Art 264

Art Display Light Curate 264

Retail Focus

JANUARY 20, 2022

These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. The profit of the business depends on the consumers. It is to understand the needs of the consumers.

Marketing 130

Marketing Advertising Strategy Circulation 130

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

Social Media 130

Social Media Advertising Marketing Perspective 130

RetailMinded

MARCH 31, 2021

Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. These methods of advertising have ultimately helped many companies to grow.

Advertising 119

Advertising Target Market Consumer Perspective 119

Inside Retail

JULY 23, 2024

Key to retail media’s success here, he says, will be the next generation of technology that leverages artificial intelligence and machine learning to deliver a hyper-personalised experience for consumers, critical to achieving omnichannel integration. Offering online, off-site, and in-store marketing opportunities is critical to success.

Advertising 147

Advertising Engagement Marketing Perspective 147

Retail Focus

OCTOBER 12, 2022

From the perspective of both customers and stock and CFD traders , it’s fair to surmise that sustainable high street brands are faring particularly well at present. But which retail brands are doing particularly well at present, and how can you design your in-store POP displays to achieve the optimal impact?

Design 130

Design Display Texture Advertising 130

Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry. billion and $1.6

Advertising 130

Advertising Department Stores Contrast Retail Sales 130

Inside Retail

AUGUST 30, 2022

For these reasons, making The Quick Flick products available in the Singaporean market was a natural fit, as local consumers are discerning in their beauty purchases and on the lookout for innovation – which is a gap we knew we could fill with our products.”. Challenges to capturing the market. Patience always equals profit,” she explains.

Perspective 130

Perspective Advertising Marketing Consumer 130

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

Shopping 130

Shopping Perspective Engagement Advertising 130

Retail Focus

DECEMBER 3, 2023

Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer. Generative AI-based chatbots design advertisements in real time, with these being delivered via a signage application from FRAMR and displayed on Panasonic 4K displays.

Advertising 147

Advertising Focal Point Display Shopping 147

Inside Retail

JUNE 12, 2023

Another issue was that consumers struggled to find meaningful uses for them. A nuanced perspective Brittain Ladd, a strategy advisor for Shatranj Capital Partners, however, sees a big opportunity for Apple Vision Pro launch. Consumers will be able to more easily compare and try on different products in the virtual world,” he said.

Shopping 130

Shopping Perspective Consumer Advertising 130

Inside Retail

MAY 2, 2022

Kathryn Carter: The updates we’re making are a continuation of our shopping journey from a Snap perspective. I think retailers understand the benefit of having consumers try on different products in a way that is really fun, creative and impactful. Can you put them in context of what was available previously?

Social Media 130

Social Media Perspective Engagement Shopping 130

Inside Retail

FEBRUARY 26, 2024

With consumer preferences shifting rapidly and technological advancements setting new standards, businesses are constantly seeking innovative solutions to enhance customer experiences and drive revenue growth. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising.

Perspective 130

Perspective Target Market Pattern Advertising 130

Inside Retail

JUNE 6, 2022

The Australia Project, a research piece The Lab conducted, which analysed 150,000 pieces of content with artificial intelligence, found 80 per cent of Australians reckon businesses should be “doing good” And research by McCrindle tells us 57 per cent of consumers have increased engagement with organisations that behave ethically.

Advertising 130

Advertising Marketing Perspective Gifts 130

Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

Social Media 130

Social Media Advertising Marketing Shopping 130

Retail Bound

NOVEMBER 21, 2023

It’s a Match The report is broken down into three key phases that define the shopping culture, the first being ‘It’s a Match’ which highlights the importance of brands building trust with their audience through honest, relatable, authentic perspectives. In fact, social media advertising is expected to top $247 billion by 2027.

Consumer 52

Consumer Shopping Social Media Perspective 52

Inside Retail

JANUARY 24, 2024

Helena Stylman, MD of Comexposium Asia Pacific, emphasises the significance of industry collaboration: “The ripple-effects from interest rate hikes, continued fuel and consumer goods price rises… It all adds up to a very real cost-of-living crisis leading to one rather substantial retail squeeze.

Engagement 130

Engagement Perspective Advertising Consumer 130

Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.

Consumer Electronics 130

Consumer Electronics Promotion Flow Perspective 130

Inside Retail

FEBRUARY 1, 2022

With breaches on the rise, there’s a strong likelihood consumers’ corresponding reticence to pony up data will affect the ability of retailers to offer personalised services and messaging. It is the brand’s job to establish trust with consumers to show them they are doing everything in their power to protect this information.

Marketing 130

Marketing Perspective Advertising Management 130

Inside Retail

AUGUST 18, 2021

After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. But while many consumers applauded the rebrandings, others felt that they didn’t go far enough.

Beauty and Health 130

Beauty and Health Advertising Promotion Form 130

Retail Focus

AUGUST 14, 2024

Vaping allows users to discreetly intake cannabinoids into their bodies, unlike other conventional ways of consuming CBD, such as oils or capsules. Besides, numerous flavors and customizable options for vape products make them remarkable while appealing to many different kinds of consumers.

Beauty and Health 130

Beauty and Health Social Media Unity Contrast 130

Inside Retail

NOVEMBER 24, 2021

Through our ethos of creating immersive store experiences, we’ve been able to captivate what we would classify as quite a progressive consumer base, not only through our sneaker release business, but also through our apparel brands. IR: How do you think consumers overseas discovered Subtype? LR: We acquired the business in 2018.

Apparel 130

Apparel Perspective Fashion Marketing 130

Inside Retail

SEPTEMBER 4, 2024

The key reason for the strong growth is that consumers are responding to those messages, and the entire retail media ecosystem enables the measurement of responses, proving the power of the platform and its value compared with the traditional scattergun approaches of advertising and marketing.

Strategy 130

Strategy Advertising Merchandising Management 130