“It’s working”: Kathmandu unveils next step in radical redesign
Inside Retail
SEPTEMBER 26, 2022
They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”. And, this week, the business has unveiled the next step of this new direction: its global ‘Summer Never Sleeps’ campaign.
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