Inside Retail

OCTOBER 25, 2024

Jamie Hoey, country manager, Australia, with Wunderkind, says the importance of first-party data cannot be overstated. “If Wunderkind’s Autonomous Marketing Platform integrates seamlessly into a brand’s existing email service provider to boost performance across email, text and advertising channels.

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Retail Focus

DECEMBER 12, 2024

featured speakers such as Beatrice de Quinsonas Drouas, Director of Research at BPCE Solutions Immobilires; Mathieu de Mallman, Global Head of Retail and Healthcare at AXA IM ALTS; Eric Decouvelaere, Head of EMEA Urban Destinations at CBRE Investors Management; and Romain Muller, Head of Investment Management Retail at Union Investment.

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Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

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Inside Retail

MARCH 25, 2025

Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. However, Indonesia experienced an 11 per cent decline in online sales, pointing to shifting consumer preferences and the need for brands to refine their Ramadan strategies.

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Shopping Pattern Consumer Engagement 130

Inside Retail

OCTOBER 5, 2022

Retail giant Havey Norman, and credit provider Latitude, are being sued by the Australian Securities and Investments Commission (ASIC) for allegedly misleading consumers on interest-free finance deals. . Consumers have a right to make informed choices,” said Court.

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Advertising Promotion Consumer Management 246

Retail Focus

JANUARY 21, 2025

His agency secured Club L London as its first client and played a pivotal role in supporting the brands direct-to-consumer launch, where Dans expertise was integral to its early success. Dan has been a key figure in the brands evolution since 2018, initially collaborating as the Founder of boutique marketing agency Flying People.

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Marketing Boutique Advertising Strategy 148

Inside Retail

MARCH 5, 2025

Intensifying global competition, ongoing economic pressures and evolving consumer behaviours are reshaping the e-commerce landscape, forcing retailers to adapt and evolve. Consumers in Australia will gravitate towards retailers who can consistently provide quick, reliable and transparent delivery. Conversion rates are critical.

Customer Retention 130

Customer Retention Balance Advertising Strategy 130

Inside Retail

AUGUST 10, 2022

Unlike the early years of e-commerce, today’s environment requires diversification across an appropriate variety of channels to strengthen visibility; brands must be active where their target consumers are shopping. More customer data from direct interaction with consumers.

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Advertising Strategy Curate Management 246

Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. Epsilon has recently become a member of IAB to learn from and guide fellow industry brands on understanding their digital ecosystem, consumer trends and platform habits.

Advertising 130

Advertising Engagement Marketing Strategy 130

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2

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Social Media Advertising Shopping Consumer 286

Inside Retail

MARCH 21, 2025

Weve subsequently had the ‘zero moment of truth’ (the research phase before the first purchase) and the ‘less than zero moment of truth’ (before the research phase begins when brands can anticipate consumers needs). This gives brands the option to advertise at shelf and immediately before the FMOT influence choice.

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Outdoor Tailored Advertising Management 130

Inside Retail

OCTOBER 26, 2023

Amazon has delivered a stunning 244 per cent growth in third-quarter net income as – in the words of one analyst – it overrides the slight slowdown impacting the wider US consumer economy. The e-commerce giant booked a net income of $9.9 billion during the third quarter of FY23. Amazon reported a 13 per cent increase in net sales to $143.1

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Advertising Flow Consumer Planning 264

Inside Retail

JANUARY 16, 2025

According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion. Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag.

Fashion 130

Fashion Jewelry Social Media Consumer 130

Inside Retail

APRIL 1, 2025

Meeting the expanding expectations of consumers According to Cohen, understanding customers is a challenge businesses have faced since Roman times. There needs to be better tools to manage that whole lifestyle. That is Klaviyo’s B2C CRM, data, plus marketing analytics and service.

Marketing 130

Marketing Consumer Customer Engagement Advertising 130

Retail Focus

FEBRUARY 6, 2025

As consumers move seamlessly between online, mobile, and physical store channels, retailers must keep pace through an omnichannel strategyone that unifies every customer touchpoint into a cohesive, frictionless journey. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.

Promotion 148

Promotion Harmony Customer Engagement Tailored 148

Inside Retail

MAY 26, 2021

The fashion group, which manages Noni B, Millers, Rockmans, Katies, Rivers, Autograph, W. Mosaic pays $630,000 for breaching consumer law. During the period between March and June 2020, however, Mosaic sold a number of ‘Health Essential Products’ that were deemed to be falsely or misleadingly advertised by the ACCC.

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Advertising Fashion Consumer Management 246

Inside Retail

SEPTEMBER 13, 2023

The Silly Solly’s brand has come full circle, now owned by Stanton and an Australian management team that reinvented the model in 2018. “We The chain boasts ‘Nothing over $5’ in its advertising. We experimented with a couple of stores and decided there was a need for this, ” said Stanton.

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Planning Advertising Expansion Strategy 298

Inside Retail

SEPTEMBER 27, 2022

“It’s really easy to optimise online marketing for conversion, but when most of your new customers are coming in store it requires a lot more internal discussion and bravery around not being so focused on getting an immediate return on investment on your advertising.”. For us, it’s about figuring out what the consumer is looking for.

Advertising 320

Advertising Shopping Management Merchandising 320

Inside Retail

FEBRUARY 11, 2025

Australian consumers are uniquely receptive to text marketing. This proprietary data is accessed by Wunderkinds Autonomous Marketing Platform, an AI engine which integrates seamlessly into a brands existing ESP and applies adaptive learning and decisioning to boost performance across email, text and advertising channels.

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Harmony Strategy Engagement Customer Engagement 130

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

SEPTEMBER 1, 2024

To understand those trends – and ultimately answer the question, what is the state of shipping – we surveyed thousands of consumers and retailers and analysed more than 200 million orders powered through Shippit from 2018 to 2024. days, and express delivery from 1.4

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Consumer Contrast Advertising Balance 278

Inside Retail

NOVEMBER 25, 2024

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

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Promotion Marketing Target Market Shopping 130

Inside Retail

OCTOBER 5, 2023

per cent, followed by insurance and self-managed investments at 7.9 per cent YoY driven by lower online advertising. . per cent YoY driven by lower online advertising. Australia has witnessed a $2.9 Online spending on retail and e-commerce posted the largest year-over-year decline of 8.02 per cent, respectively.

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Advertising Management Consumer 264

Inside Retail

FEBRUARY 19, 2025

Recently, Nike returned to Super Bowl advertising for the first time in 27 years with a 90-second spot that featured only female Nike endorsers, including WNBA players Caitlin Clark, Sabrina Ionescu and Aja Wilson, as well as gymnast Jordan Chiles, sprinter ShaCarri Richardson and tennis player Aryna Sabalenka.

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

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Customer Retention Social Media Curate Advertising 277

Inside Retail

JANUARY 27, 2025

While its not too late for retailers and brands to explore AI use across various functions, John Harmon Coresights managing director of technology research cautioned, it is clear that the leaders in this space like Target and Walmart, which have already implemented GenAI company knowledge bases, are strongly ahead of the curve.

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Social Media Consumer Management Marketing 130

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. One of our interviewees highlighted the cyclical nature this could have on consumer behaviour.

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Consumer Planning Gifts Advertising 246

Inside Retail

JUNE 17, 2022

Today’s filing will allow Revlon to offer our consumers the iconic products we have delivered for decades, while providing a clearer path for our future growth,” said Debra Perelman, Revlon’s president and CEO. Consumer demand for our products remains strong – people love our brands, and we continue to have a healthy market position.

Advertising 264

Advertising Consumer Management Space 264

Inside Retail

OCTOBER 9, 2024

“The sneakerheads, the more fashion-forward consumer, they already have the shoes. In August, an Adidas mail to its sneaker club members advertised discounts of up to 70 per cent on Yeezys. But, more than a year into the trend, the Samba won’t remain the “it shoe” for much longer, industry experts say.

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Management Fashion Contrast Advertising 130

Inside Retail

JULY 7, 2021

While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. This was already problematic for retailers forced behind walled gardens to reach consumers, with customer acquisition costs continuing to rise to the extent that costs are outpacing consumer lifetime value (LTV).

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Social Media Advertising Consumer Form 230

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. And the reason is simple: this preference data comes directly from the consumer so there are no intermediaries – no guesswork.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

SEPTEMBER 9, 2021

Customers are already getting used to adopting digital technology to manage their health, whether it be the government’s Medicare app, the MedAdvisor app for prescription management, or retailer apps like Chemist Warehouse’s Health @ Your Fingertips or Amcal’s health management app.

Promotion 239

Promotion Line Advertising Management 239

Inside Retail

JULY 17, 2023

IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. How has that affected the brand’s positioning as a luxe-for-less offering?

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Expansion Advertising Social Media Strategy 245

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

MAY 19, 2024

Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese. It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies. It goes beyond industry standards in many ways.

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Social Media Customer Retention Department Stores Concept 264

Inside Retail

AUGUST 31, 2023

Consumers hold firm expectations that environmental sustainability and social responsibility should be at the forefront of everything from executive strategy, to day-to-day operations. This is set to become even more important as Gen Z becomes the dominant consumer audience. Here’s a snapshot of this discussion.

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Fashion Consumer Management Advertising 264