Inside Retail

MAY 4, 2022

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

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Retail Focus

NOVEMBER 21, 2024

The vaping industry has seen a lot of growth over the years, driven by evolving consumer preferences, regulatory changes, and advancements in technology. By tapping into these trends, brands can better cater to consumer demands and position themselves for success.

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Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2

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Retail Focus

JANUARY 2, 2025

With brands having to work harder than ever to maintain attention, loyalty and consumer spend, powering authenticity with imagination – have driven impressive commercial results through dynamic retail design. So, what can we expect in 2025 and how can Checkland Kindleysides help retailers?

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Inside Retail

APRIL 1, 2025

He cites a brand launching a new product line as an example. Meeting the expanding expectations of consumers According to Cohen, understanding customers is a challenge businesses have faced since Roman times. You’re always thinking about what’s next. That will translate to less customer churn, which turns into growth.

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Fulfilment of the future.

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Retail Focus

FEBRUARY 6, 2025

As consumers move seamlessly between online, mobile, and physical store channels, retailers must keep pace through an omnichannel strategyone that unifies every customer touchpoint into a cohesive, frictionless journey. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.

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Inside Retail

NOVEMBER 25, 2024

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

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Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Inside Retail

FEBRUARY 19, 2025

The retail industry is in a stir with the sportswear giant Nikes recent announcement that it will partner with Kim Kardashians activewear brand Skims to release a new line of activewear for women dubbed NikeSkims. Hill was Nikes former president of consumer and marketplace, who retired four years ago after 32 years with the company.

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Inside Retail

JANUARY 22, 2023

Pureplay retailer Booktopia says it has identified several business initiatives it expects will boost its bottom line by between $12 million and $15 million during the next financial year. Booktopia’s advertising program will now focus more on high-conversion channels which will help deliver $1 million to $2 million in savings.

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Hunton Andrews Kurth

AUGUST 30, 2022

CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world.

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Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

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Inside Retail

JULY 26, 2022

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

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Inside Retail

SEPTEMBER 9, 2021

Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Merging above-the-line and below-the-line promotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy.

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Inside Retail

APRIL 15, 2024

Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. All is not fair in retail and dupes At this point, the dupe economy appears to be circular with retailers’ steady supply and consumers’ hungry demand.

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Inside Retail

MAY 13, 2024

There’s enough written about inflationary pressures, consumer uncertainty, and increasing competition that if you’re not feeling the pinch, you should feel privileged. It would be great if broader environmental factors like inflation and cost of living made things easier on consumers soon, but what should retailers do in the meantime?

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Inside Retail

JULY 7, 2021

This has been an unexpected silver lining, but it also comes when darker clouds are gathering for retailers looking to sustain and build upon this growth. While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. However, it’s about to get a lot worse. is introduced.

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Inside Retail

MAY 10, 2021

One silver lining about this mistake is it’s an excellent learning opportunity for other brands who want to be more inclusive of the disability community but aren’t sure about how to do it. Include disabled talent in your advertising and marketing material. Visit: lisacox.co.

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Inside Retail

JULY 11, 2023

Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. A nutritious food replacement In the 1930s, Walker hired American advertiser J. Kraft-Walker also ran limerick competitions to advertise Vegemite. Vegemite WWII Advertisement.

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Inside Retail

OCTOBER 29, 2023

Kailis products are also available through a number of domestic and international stockists, but Tindall is focused on growing the brand’s direct-to-consumer presence – particularly on the East Coast. “It’s It’s very difficult for a stockist to carry all of the lines,” Tindall said. “To Every pearl is unique.”

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Inside Retail

DECEMBER 6, 2022

But like other Asian companies whose e-commerce business had been partying on rapid top-line growth, particularly in a time when people weren’t going out, its improvement in bottom line metrics is increasingly being driven by cost-cutting. Mass layoffs lead the cost-cutting effort. Third-quarter results look good, except for profits.

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Inside Retail

JUNE 28, 2022

Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. A year-round gifting problem solver for both consumers and retailers alike. or drop us a line at hello@giftflick.com.au. Learn more at giftflick.com.au

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Inside Retail

SEPTEMBER 22, 2021

The line will be designed for all ages and sizes, thanks to her “why be boring?” We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said.

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Inside Retail

FEBRUARY 1, 2024

He said that virtually every consumer business Amazon operated already had or would have generative AI offerings. billion, largely in line with analysts’ expectations. “There’s a general feeling in most teams that we’re trying to hold the line on headcount.” Google Cloud margin was 9.4

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Inside Retail

JUNE 29, 2023

As a shopper, a consumer like everybody else, it’s all about getting back to the basics: Just make things easy and convenient.” I think we’re using the term omnichannel now because there are clearly defined lines between in-store and online.

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Social Media Engagement Line Advertising 246

Inside Retail

APRIL 26, 2024

While the sudden grocery discounts have presumably been introduced to appease consumers during the allegations of price gouging, and ongoing inquiries by the Australian Competition and Consumer Commission (ACCC) and the Senate, some of the promotional materials to advertise the savings have left consumers and independent watchdog Choice confused.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Inside Retail

JULY 12, 2023

It helps them to provide something that can help to grow the bottom line, while also introducing an extra sustainability measure into their business.” The UK business operates on a subscription basis, whereas the Australian business is free for consumers to join, but supermarkets are charged per item they advertise.

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Advertising Strategy Consumer Line 246

Inside Retail

JANUARY 21, 2024

Customer experience is almost as important to consumers as the product itself, and the experience of buying a luxury item directly from the designer is an area in which luxury brands are constantly investing. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

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Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

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Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. per cent per annum.”

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Social Media Marketing Advertising Consumer 147

Inside Retail

APRIL 21, 2021

That’s how much money is lost every year when the world’s retailers don’t recognise disabled consumers as people with spending power. . It’s bad for your staff, it’s bad for the retail industry and it’s bad for your bottom line. A big missed opportunity. Now imagine my personal example and multiply it by millions.

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Inside Retail

JUNE 25, 2023

He put forward the argument that – through AI image creation technology – it would be easier to engage with consumers through digital mediums. With the cost of marketing and advertising potentially going down, people would be able to produce more of it. As a result, the market would be flooded with more content.

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Inside Retail

JULY 11, 2024

Australia plans to introduce a law by the end of the year forcing internet companies to proactively stop hosting scams or face hefty fines, the top consumer regulator said on Friday, potentially setting up another showdown with Big Tech. billion) from 2020 to 2023, in line with global trends, as the pandemic sent more people online.

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Inside Retail

JUNE 17, 2021

Imran Khan, consumer goods and retail industry director at Salesforce, said the retail industry also need game designers and programmers. “If People from the retail industry would need to change their customer experience and make it more interesting [for their consumers].”. Creativity and talent for storytelling.

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