Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?
Inside Retail
MAY 16, 2024
Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.
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