Remove Advertising Remove Consumer Remove Light Remove Strategy
article thumbnail

Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Apparel 264
article thumbnail

Why the founder of Culture Kings wants retailers to sell with emotion and magic

Inside Retail

For Beard, retail should go beyond the product and instead be approached as a form of theatre that creates magic, generates connection and evokes emotion for consumers – what he calls “retailtainment”. We’re here to light the customer up: When they walk in we’re going to hit them with this high energy pace, high warmth and confident greeting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Gamified advertising hinges on two core elements: challenge and reward.

article thumbnail

Outdoor Advertising Terms Explained

Contra

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

Outdoor 52
article thumbnail

Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Phil Knight, the co-founder of Nike, famously once said he hates advertising. As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. The Nike Run Clubs (NRC) were proving to be a powerful consumer experience.

Strategy 130
article thumbnail

Innovating or just keeping up? Here’s why retailers struggle to change

Inside Retail

How many psychologists does it take to change a light bulb? One, but the light bulb has to want to change. In fact, every organisation I have ever worked with on their innovation and growth strategy, and virtually every senior leader I have ever advised, didn’t just say they want to change – they insist they have no choice.

Strategy 130
article thumbnail

The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130