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Outdoor Advertising Terms Explained

Contra

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

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The retail industry’s diminishing visible allyship of Pride Month

Inside Retail

Like clockwork, consumers will find many US-based brands and retailers shifting their logos or in-store imagery to feature rainbow-inspired designs in June. Meanwhile, consumer product goods brands like The North Face and Nike have also been pulling back on themed offerings and media materials related to Pride Month.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Capturing the Spirit of Christmas Retailers turn to their windows to capture and amplify this spirit as the streets are adorned in twinkling lights and carol melodies fill the air. The twinkling lights, whimsical decorations, and thematic narratives contribute to a shared experience that extends beyond individual store boundaries.

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The Decline of Main Street & Empty Store Advertising

Contra

Whether or not these places change their usage or remain empty, one excellent way to make the most of this shift in main street habits is to invest into empty building advertising. This unique marketing ploy got a lot of media coverage and is a great example of empty office advertising. The Future of Main Street.

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Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention

Inside Retail

Its popularity was built upon a “cooler-than-thou” image that included highly sexualised but popular advertising, high prices and limited size ranges. The corporation also closed underperforming stores and redesigned its remaining stores, which featured dark wood paneling and dim lighting, to be smaller, more intimate, and brightly lit.

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Introducing Circana ProScores – identify your most valuable shoppers

Inside Retail

A high-propensity audience (like Circana ProScores) is very effective at digital promotion, increasing conversions, improving engagement and gaining valuable customer insights. To determine each household’s predicted spend, Circana ProScores forecast heavy and light buyers of the product and category offering 2.1

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