Retail Focus

NOVEMBER 26, 2024

Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. This paradox signals a growing trend: influencers can both entice and deter consumers. “In Influencer Red Flags For The Consumer: Beware of ‘Over-Sponsored’ content.

Engagement 246

Engagement Consumer Promotion Perspective 246

Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 263

Planning Advertising Engagement Strategy 263

Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2

Social Media 286

Social Media Advertising Shopping Consumer 286

Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews. Influencers in the spotlight.

Beauty and Health 246

Beauty and Health Social Media Advertising Pattern 246

Inside Retail

APRIL 17, 2024

Clorox Australia is facing legal action from the Australian Competition and Consumer Commission (ACCC) over allegations it made false or misleading representations about certain Glad-branded kitchen and garbage bags being partly made of recycled “ocean plastic”. Clorox withdrew both products from supply to retailers last July.

Advertising 246

Advertising Consumer Other 246

Inside Retail

AUGUST 10, 2022

Unlike the early years of e-commerce, today’s environment requires diversification across an appropriate variety of channels to strengthen visibility; brands must be active where their target consumers are shopping. More customer data from direct interaction with consumers.

Advertising 246

Advertising Strategy Curate Social Media 246

Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Fulfilment of the future.

Beauty and Health 299

Beauty and Health Advertising Consumer Shopping 299

Inside Retail

JULY 22, 2021

This type of conduct is particularly harmful where, as here, consumers cannot easily check or monitor the claims made.”. “This was dreadful conduct as it involved making serious claims regarding public health when there was no basis for them. Lorna Jane thinks so.”.

Marketing 264

Marketing Advertising Promotion Consumer 264

Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Organisations that have thrived in the past decade are those that have understood their consumers and pre-empted the trends.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Inside Retail

JUNE 16, 2021

With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. It can be tempting to cast a wider net, but during highly competitive seasons when advertising supply is limited, broad targeting can do more harm than good. Reach customers early and across multiple channels.

Advertising 236

Advertising Tailored Engagement Strategy 236

Hunton Andrews Kurth

MARCH 20, 2023

The orders request information from 2019 through the present about the companies’ standards and policies related to paid commercial ads and the companies’ processes for screening and monitoring for compliance with those controls, including human review and use of algorithmic, machine learning or automated systems.

Social Media 98

Social Media Advertising Consumer Other 98

Inside Retail

OCTOBER 25, 2021

The digital era has brought hitherto unimaginable volumes of both information and misinformation to our fingertips, to the point where many have lost confidence in the trustworthiness of the content they read online. All this serves to recognise the fact that reading and leaving reviews has become a central part of modern shopping behaviour.

Advertising 246

Advertising Consumer Marketing Other 246

Inside Retail

JULY 7, 2021

While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. This was already problematic for retailers forced behind walled gardens to reach consumers, with customer acquisition costs continuing to rise to the extent that costs are outpacing consumer lifetime value (LTV).

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

JANUARY 24, 2024

Today, the Albanese government announced the Australian Competition and Consumer Consumer Commission (ACCC) will conduct a twelve-month probe to examine if Australian supermarkets have used their market power to increase their profit margins. We love to find someone to blame in situations such as the cost-of-living crisis.

Consumer 289

Consumer Marketing Advertising Balance 289

Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

Advertising 97

Advertising Line Marketing Display 97

Inside Retail

NOVEMBER 21, 2021

It makes sense: the last major overhaul of how consumer data is dealt with in Australian law happened way back in 1988. It’s clean, reliable and information-rich, rather than relying on third-party aggregators outside of your own ecosystem.

Tailored 264

Tailored Advertising Consumer Shopping 264

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. And the reason is simple: this preference data comes directly from the consumer so there are no intermediaries – no guesswork.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 130

Consumer Shopping Social Media Engagement 130

Inside Retail

JULY 18, 2024

Four in five Australian consumers are cutting down on something to save money as the cost of living crisis bites – and more than half of consumers in the country are looking for the best value when they shop. Customer loyalty is increasingly fragile Consumers are also less loyal than ever before, the research shows.

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JULY 22, 2024

The major reversal follows concerns from advertisers – the company’s biggest source of income – saying the loss of cookies in the world’s most popular browser will limit their ability to collect information for personalising ads, making them dependent on Google’s user databases. The announcement drew mixed reactions.

Planning 147

Planning Advertising Consumer Other 147

Inside Retail

SEPTEMBER 19, 2022

In its composite declaration, the consortium aims to address rapidly evolving issues of counterfeit trade in online retail and to support the intellectual property rights (IPR) of participating brands and consumer protection efforts in the e-commerce environment. The big picture. The last mile.

Advertising 246

Advertising Consumer Shopping Fashion 246

Inside Retail

NOVEMBER 5, 2023

In-depth consumer research informed the rebrand. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV. “Our brief was ‘don’t make it uber premium, play to the history of the brand’. Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout.

Shopping 264

Shopping Social Media Layout Advertising 264

Retail Times

AUGUST 16, 2024

Future Today, a pioneer in delivering cutting-edge CTV ad-supported solutions, found 91% of parents believe brands that advertise on kids/family content are more trustworthy than brands that advertise on other types of content, according to its latest Family Insights report.

Advertising 59

Advertising Consumer Other 59

Inside Retail

JUNE 22, 2023

The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. Those terms required consumers to opt out of the program to avoid monthly charges. Amazon is under fire from the US Federal Trade Commission, which filed a lawsuit against it in Seattle.

Advertising 228

Advertising Specialty Retailers Consumer Merchandising 228

Inside Retail

AUGUST 10, 2023

The campaign enabled shoppers to virtually try on products and provided users with interactive lookbooks featuring video tutorials and other product information. We’re essentially bringing catalogue shopping to more of our verticals, with all of our advertisers able to upload product catalogues,” Laws said.

Social Media 228

Social Media Advertising Curate Engagement 228

Inside Retail

APRIL 26, 2024

While the sudden grocery discounts have presumably been introduced to appease consumers during the allegations of price gouging, and ongoing inquiries by the Australian Competition and Consumer Commission (ACCC) and the Senate, some of the promotional materials to advertise the savings have left consumers and independent watchdog Choice confused.

Promotion 147

Promotion Advertising Consumer Line 147

Retail Times

AUGUST 7, 2024

Statista has revealed that 89% of consumers prioritize recommendations from individuals they “know” and trust over traditional advertising channels. This shows the fundamental change in consumer […] If you want more information Retail Times get in touch!

Advertising 52

Advertising Other Consumer Social Media 52

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. per cent per annum.”

Social Media 147

Social Media Marketing Advertising Consumer 147

Inside Retail

OCTOBER 25, 2024

The company’s Identity Network – a proprietary database recognising 9 billion devices and 1 billion consumers and observing 2 trillion digital transactions annually – allows brands to deliver the most impactful offers to their target audience at the right moment and on the right channel. That’s where brands need to get smarter.”

Strategy 242

Strategy Perspective Tailored Promotion 242

Inside Retail

DECEMBER 13, 2023

Bedroom furniture supplier Emma Sleep and its subsidiaries are facing court proceedings for alleged misleading representations in the advertising of its products. Many of the retailer’s mattresses, bed frames, pillows and accessories were advertised online with a ‘strikethrough’ displaying a percentage discount.

Advertising 130

Advertising Accessories Accessories Display 130

Eye on ESG

JUNE 8, 2023

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

Advertising 52

Advertising Social Media Consumer Promotion 52

Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Get it right, and it is effectively free advertising that money cannot buy.” It is important to use your packaging for the advantage of your brand and brand messaging.

Social Media 279

Social Media Gifts Display Marketing 279

Inside Retail

AUGUST 31, 2023

Consumers hold firm expectations that environmental sustainability and social responsibility should be at the forefront of everything from executive strategy, to day-to-day operations. This is set to become even more important as Gen Z becomes the dominant consumer audience. Here’s a snapshot of this discussion.

Fashion 264

Fashion Consumer Management Advertising 264

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

Advertising 130

Advertising Consumer Display Marketing 130

Inside Retail

MARCH 26, 2023

Research by the Australian Fashion Council in 2022 found that 260,000 tonnes of clothing in Australia was reaching landfill each year, at a consumer cost of $9.2b. Meanwhile, she said that newer players such as Shein had fuelled a cultural phenomenon where consumers were obsessed with newness.

Fashion 246

Fashion Consumer Social Media Other 246