Remove Advertising Remove Consumer Remove Gifts
article thumbnail

How Country Road dials up personalisation with free digital gifting service

Inside Retail

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

Gifts 246
article thumbnail

Future-proof your retail strategy for the holiday season and beyond

Inside Retail

These innovations make it easier for consumers to purchase what they need, when they need it, enhancing the overall shopping experience. Giving as the new gifting Social good is at the forefront of consumers’ minds. Measure success There’s nothing more valuable for advertisers than being able to measure outcomes.

Strategy 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online florist Bloomex fined $1 million over fake ratings

Inside Retail

Online florist and gift retailer Bloomex has been fined $1 million for making false and misleading representations on its website. The retailer admitted it had published misleading star ratings for its products, advertised misleading discounts, and added surcharges that were inadequately disclosed.

Gifts 288
article thumbnail

Celebrations promotes year-round gifting and sharing

Talking Retail

Boxed chocolate brand Celebrations has launched a new TV advert in the build-up to Christmas 2021, encouraging consumers to buy the product as a gift to share all year round. The campaign encourages party-goes, gift-givers and “celebrators of all ages” to “Bring the Whoop Whoop” and celebrate whatever the time of year.

Gifts 59
article thumbnail

How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. One of our interviewees highlighted the cyclical nature this could have on consumer behaviour.

Consumer 246
article thumbnail

Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work.

article thumbnail

Opinion: Say hello to the new face of beauty retail

Inside Retail

billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide. Progressive retailers should be leveraging this white space to provide replacement experiences that give consumers an equal sense of belonging and connectedness to the brand, and to their family and friends, from home.