Inside Retail

SEPTEMBER 11, 2021

billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide. Progressive retailers should be leveraging this white space to provide replacement experiences that give consumers an equal sense of belonging and connectedness to the brand, and to their family and friends, from home.

Beauty and Health 246

Beauty and Health Reimagine Gifts Engagement 246

Inside Retail

JUNE 18, 2024

In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new customers – and keeping them – is proving a critical challenge for many retailers. To draw foot traffic to the opening day of its Brisbane store, July promoted a competition via social media and local advertising.

Social Media 264

Social Media Gifts Promotion Strategy 264

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. One of our interviewees highlighted the cyclical nature this could have on consumer behaviour.

Consumer 246

Consumer Planning Gifts Advertising 246

Inside Retail

JANUARY 5, 2025

You can have the most beautiful advertising, the most incredible stores or the biggest celebrity names in the world wearing your product but if the design isnt perfect, the customer will not respond. Working for someone else can be the greatest gift of all. RK: Everything starts and finishes with design.

Fashion 130

Fashion Boutique Gifts Advertising 130

Inside Retail

NOVEMBER 21, 2023

This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work.

Social Media 245

Social Media Gifts Advertising Strategy 245

Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Get it right, and it is effectively free advertising that money cannot buy.” If you consider candles, for example, or homewares gift sets, they are often stocked on shelves in boxes.

Social Media 279

Social Media Gifts Display Marketing 279

Inside Retail

JUNE 22, 2021

The Australia-based website offers fashion, footwear, homewares, garden, health, food, liquor and gifts, with brands and products selected by the Starts at 60 team to meet older shoppers’ needs. The Australian Bureau of Statistics has revealed that one in six consumers over the age of 65 plan to shop online more as a result of Covid.

Department Stores 236

Department Stores Gifts Shopping Consumer 236

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Sales trends This time of year provides a unique lens into consumer behaviour. Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. These windows become a bridge, connecting consumers to the essence of the brand in a way that transcends the transactional nature of commerce.

Art 264

Art Display Light Curate 264

Inside Retail

FEBRUARY 20, 2025

Bradford Exchange is being sued by Australia’s competition regulator for allegedly making false or misleading promises in its promotion of collectable coins and ingots, which violated Australian consumer law. Last year, the ACCC sued appliance retailer The Good Guys over promotions that misled consumers.

Advertising 130

Advertising Promotion Consumer Other 130

Inside Retail

JULY 7, 2022

Recupero, who was previously chief financial officer of Amazon’s North American consumer business, will be replaced by Chief Accounting Officer Diana Saadeh-Jajeh. Australian gift-delivery retailer LVLY names new CEO. Founded by Hannah Spilva and Verity Tuck in 2014, LVLY provides gift delivery services in Australia.

Gifts 130

Gifts Advertising Expansion Management 130

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

Social Media 130

Social Media Advertising Marketing Perspective 130

Inside Retail

MAY 7, 2024

Stores are syncing product releases and advertising campaigns to calendar events, meanwhile, consumers are planning their purchases to the retail calendar. Christmas, Valentine’s Day, Easter, and even Taylor Swift’s Eras Tour gave retailers a platform to market on and a date that consumers are excited to spend.

Consumer 147

Consumer Flow Gifts Marketing 147

Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. Abandonment of sexualised marketing.

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

AUGUST 11, 2021

Ground Control Data is an Australian technology business that helps advertisers understand, optimise and predict marketing outcomes by partnering with the world’s leading digital consumer intelligence platforms. The past 18 months helped drive the value-seeking behaviours of consumers. Meanwhile, in Australia.

Customer Retention 162

Customer Retention Consumer Gifts Advertising 162

Talking Retail

NOVEMBER 22, 2021

Boxed chocolate brand Celebrations has launched a new TV advert in the build-up to Christmas 2021, encouraging consumers to buy the product as a gift to share all year round. The campaign encourages party-goes, gift-givers and “celebrators of all ages” to “Bring the Whoop Whoop” and celebrate whatever the time of year.

Gifts 59

Gifts Promotion Consumer Advertising 59

Hunton Andrews Kurth

JANUARY 27, 2022

million for harm suffered by consumers. million to settle charges that it failed to properly notify consumers of late shipments and give them the chance to cancel their orders, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds.

Fashion 98

Fashion Marketing Advertising Gifts 98

Inside Retail

JULY 21, 2021

To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. So far, Cashrewards has generated $2.5

Beauty and Health 130

Beauty and Health Advertising Department Stores Gifts 130

Inside Retail

MARCH 15, 2023

Kmart is supporting its charity partner The Salvation Army, donating $50,000 in Kmart gift cards and $25,000 of products to help support cyclone-affected communities. Through this initiative, customers can donate directly, or redeem or gift a service at a later date. At this stage, this is the crux of the initiative,” she said.

Gifts 130

Gifts Advertising Accessories Accessories 130

Inside Retail

MARCH 15, 2023

Kmart is supporting its charity partner The Salvation Army, donating $50,000 in Kmart gift cards and $25,000 of products to help support cyclone-affected communities. Through this initiative, customers can donate directly, or redeem or gift a service at a later date. At this stage, this is the crux of the initiative,” she said.

Gifts 130

Gifts Advertising Accessories Accessories 130

Inside Retail

FEBRUARY 15, 2022

That said, there is always a requirement for brands to attract and talk to a new, potentially younger consumer. “I do expect there to be some levelling off of online demand; however, I think this shift in consumer behaviour has forever changed the landscape of retail,” he said. 2022 and beyond: a sustainable future. .

Social Media 130

Social Media Gifts Line Consumer 130

Inside Retail

MAY 10, 2022

Choice was also high on consumers’ list of wants from loyalty programs. Rather than just offering loyalty program members a $20 voucher on their birthday, for example, brands could instead offer a voucher or a $20 pre-selected gift, which would then be sent to the member. Value can be time saved, or a valuable experience.”.

Gifts 130

Gifts Advertising Concept Shopping 130

Inside Retail

MARCH 29, 2022

And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. Social platforms aren’t just a place for product discovery anymore; they’re on the cusp of becoming full-funnel online marketplaces.

Social Media 130

Social Media Advertising Shopping Promotion 130

Inside Retail

MAY 20, 2024

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. It’s a powerful mix of symbolism that makes the consumer feel smarter. Best sellers’ list? Say no more.

Beauty and Health 147

Beauty and Health Gifts Advertising Other 147

Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items.

Fashion 162

Fashion Social Media Shopping Gifts 162

Creative Displays Now

APRIL 17, 2024

These reasons prove why 73% of consumers would still buy items in brick-and-mortar retail spaces. It advertises your products while concealing an otherwise unsightly display base. Large-format advertising: Printed pallet skirts are similar to billboards, providing a large-scale advertising format. What Is a Pallet Skirt?

Color 98

Color Display Advertising Gifts 98

Inside Retail

JUNE 6, 2022

The Australia Project, a research piece The Lab conducted, which analysed 150,000 pieces of content with artificial intelligence, found 80 per cent of Australians reckon businesses should be “doing good” And research by McCrindle tells us 57 per cent of consumers have increased engagement with organisations that behave ethically.

Advertising 130

Advertising Marketing Perspective Gifts 130

Inside Retail

OCTOBER 27, 2021

IR: Can you describe the moment you realised the brand was really resonating with consumers on social? MB & JH: When we launched our brand, we gifted our mask to 1000 micro-influencers on Instagram to give their feedback on the product. We are now working with 600 micro-influencers a week and five macro-influencers a month.

Social Media 130

Social Media Strategy Gifts Advertising 130

Inside Retail

NOVEMBER 7, 2022

Meanwhile, the gross merchandise value (GMV) of Southeast Asia’s e-commerce market is expected to grow by a CAGR of 17 per cent from US$129 billion in 2022 to US$280 billion in 2027, and the number of digital consumers in the region is expected to grow to 370 million by the end of 2022. A month later, on 14 March, men reciprocate the gesture.

Retail Sales 130

Retail Sales Consumer Shopping Marketing 130

Inside Retail

APRIL 8, 2024

Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising. It’s been so successful because it truly is the perfect gift to mark new beginnings and milestones, or remind a loved one of the light at the end of the tunnel.

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Texture Artistic Fashion Light 130

Inside Retail

MAY 14, 2023

Mother’s Day holds a solid place in the hearts of Aussie consumers. While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s.

Marketing 130

Marketing Social Media Gifts Curate 130

Inside Retail

JUNE 2, 2021

According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. Consumers are now concerned about key ingredients, efficacy and quality. Post-’90s consumers and those in the south of the country are the main forces driving the market.

Social Media 130

Social Media Marketing Consumer Gifts 130

RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. Categories at NY NOW include housewares, gifts, fashion, and gourmet edibles.

Social Media 98

Social Media Perspective Gifts Advertising 98

RetailMinded

JULY 9, 2021

This may mean selling your product and offering their gifts and the like. Social media platforms are consumer-centric networks that you can tap into to find ideal merchants for your business. You can also set up paid advertising campaigns or test different advertising solutions. Think Influencer Marketing.

Strategy 98

Strategy Marketing Social Media Advertising 98

Inside Retail

APRIL 4, 2024

In May, the company plans to launch a multi-use, patent-pending product on its direct-to-consumer site for pre-order. Another problem the Safely team has been trying to resolve is the issue of advertising their products. such as PacSun or Macy’s, so that as many consumers as possible can have access to the brand.

Expansion 130

Expansion Advertising Marketing Balance 130

Trade Group

AUGUST 18, 2021

Given that four out of every five participants are current or future consumers for exhibitors, trade show displays provide an opportunity to develop or strengthen relationships, increasing a company’s chances of success. Everyone Loves Gifts. Two, it’s deceptive advertising. For starters, it is costly.

Engagement 98

Engagement Display Gifts Strategy 98

Creative Displays Now

JUNE 9, 2022

Even with the growth of online shopping, consumers still prefer traditional retail stores and crave the in-person shopping experience. consumers visit a physical store at least once a week to make a purchase. As a producer, you can spend as much money as you want on online advertising and larger-than-life marketing campaigns.

Display 98

Display Merchandising Advertising Color 98